Marketing Workshop: Elevating Marketing's Strategic Role in Supply Chain Organizations

The Challenge:
You've invested in marketing. You have a team. You believe marketing is important. But does your organization truly leverage its full potential?

Every day, marketing leaders in supply chain companies struggle to demonstrate their value in organizations that view marketing as a support function. The disconnect between marketing's potential and its perceived value is significant, and it's time to address it head-on.

As a supply chain leader committed to growth, you should be asking yourself:

  • Is our marketing team truly integrated into our strategic decision-making?
  • Are we fully leveraging marketing's potential to drive business growth?
  • How can we bridge the gap between marketing's capabilities and its current role in our organization?

This Executive Lab will challenge your assumptions and discuss ways to:

  • Accurately assess marketing's current position in your organization
  • Uncover hidden barriers to marketing's strategic involvement
  • Implement meaningful changes that elevate marketing's role and impact
  • Ensure marketing's efforts directly contribute to business objectives

Key Points:

  • Evaluating the true status of marketing in your organization
  • Identifying and overcoming common misconceptions about marketing in supply chain companies
  • Aligning marketing strategies with core business objectives
  • Leveraging data and analytics to demonstrate marketing's ROI
  • Fostering cross-functional collaboration to enhance marketing's influence
  • Developing a "marketing-fluent" C-suite

This lab, presented at TMSA's Executive Summit, will provide actionable solutions for supply chain leaders who are committed to moving beyond viewing marketing as a cost center and towards leveraging it as a strategic driver of growth. Our experts will help you transform your organizational culture to truly "walk the talk" of marketing-driven business strategy in the supply chain industry.

Leigh Sauter (400 x 400 px)

Leigh Sauter

About Leigh

Leigh Sauter is a co-founder of Spark Change Lab, founder of Glass Ball Consulting, and serves as Director of Customer Success and Strategy at Virago Marketing. Leigh brings over 15 years of expertise in a variety of areas, including strategic communications, branding, employee experience, change management, and marketing.

Previously, Leigh held roles at Comcast, NFI, and Tucker Company Worldwide. With a collaborative approach and diverse skillset, Leigh thrives on rallying cross-functional teams to bring purpose-driven plans to life.

Through her consulting practice at Glass Ball, Leigh helps companies transform their cultures and employer brands. She excels at crafting clear roadmaps, building team engagement, and developing strategies that shape supportive environments where employees can grow and thrive.

Beth Potratz (400 x 400 px)

Beth Potratz

Co-Founder,
Spark Change Lab

Co-Founder, President, and CEO,
Drive My Way

About Beth

Beth Potratz, Co-founder, President, and CEO for Drive My Way has over 25 years’ experience. Beth is an innovative, forward-thinking HR professional that is disrupting truck driver recruiting by treating the driver as a consumer in the employment relationship and making recruiting personal again. Beth is passionate about helping people find a meaningful career that fits their lifestyle.

Prior to founding Drive My Way, Beth built a successful HR consulting practice serving organizations in a variety of industries and held senior Human Resources positions at Unilever, Rockwell Automation and Helene Curtis. She earned a Master of Labor Relations and Human Resources from Cleveland State University and a Bachelor of Arts in Organizational Communication from Loyola University of Chicago. Beth resides in Cleveland, Ohio and enjoys spending time with family.

Angela Colon Mahoney (400 x 400 px)

Angela Colon Mahoney

Co-Founder,
Spark Change Lab

Founder,
AMM

About Angela

Angela Colon Mahoney, co-Founder of Spark Change Lab and Founder of AMM, brings over 25 years of experience in highly regulated industries and higher education. With a background in human capital and business transformation, she has driven company reinvention at Otsuka Pharmaceuticals, The Estée Lauder Companies, The Hershey Company, Unilever, Tyco, and The City of New York.

Angela has worked with global CEOs, C-suite leadership, and Boards of Directors, establishing centers of expertise in talent acquisition, management, rewards, DEI, and communications. Recognized as a caring leader in behavioral health initiatives, Angela continues to shape the conversation on fostering inclusive workplaces and driving positive societal change. She holds a BA in Psychology from St John's University and an MS in Organization Change Management from The New School University.