Sessions and Events

2019 TMSA Logistics Marketing & Sales Conference

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Meet the Press: How to Leverage Successful Relationships with the Media
The transportation and logistics trade media reaches your target market with trusted information. Publications continually evolve and expand their editorial offerings to provide more channels and a deeper reach into their readers. This panel of leading industry editors will help you understand which audiences are reached by their publications, and how you can develop a more effective media relations strategy. Successfully placing earned media with compelling content positions your company as a leading subject matter expert. Join this lively, engaging and informative discussion that will reveal valuable secrets to editorial success!

Panel includes: Jessica White, News Editor, SupplyChainBrain; Mitch MacDonald, Group Editorial Director, AGILE Business Media; Chris Brooks, Executive Editor at The Journal of Commerce and JOC Events; Shefali Kapadia, Senior Editor at Supply Chain Dive; and Bill Fahrenwald, Executive Director, James Street Associates (Facilitator).