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2019 TMSA Logistics Marketing & Sales Conference

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Gaining Access: Break through the Clutter with Compelling Messages and Techniques

If you’ve ever agonized over the perfect message only to receive no response, you’re not alone. The Sales Development Report finds that it takes an average of 18 calls to connect with a buyer, and only 24% of sales emails are ever even opened.

After this session, you’ll be able to:

  • Develop new techniques to gain access to customers regardless of mode of communication
  • Deliver a compelling message that gets responses
  • Improve response rates upon initial contact with prospects

This session will introduce new approaches to gain access to customers and prospects that works regardless of your mode of communication, and allow you to practice developing compelling messages that get responses. We will explore such topics as:

  • Identification of highest potential leads
  • How to leverage social media and other resources to turn a prospect into a warm lead
  • Creating a compelling message to differentiate yourself via phone, voicemail, email, etc.

(Note: Marketers are also welcome in this session, especially if you are involved in any of these activities on behalf of your sales team.)