Sessions and Events

2018 TMSA Logistics Marketing & Sales Conference

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Out-Smart Your Competition, Not Out-Spend Them!
Logistics and supply chain businesses are subject matter experts. Ask founders, CEOs, sales and marketing professionals and they each have lots to share and provide details about how they do what they do, and use these assets as their main strategy to win more customers.

Ironically though, this is not how to win loyal customers. Instead, it is how you could unwillingly set booby-traps that’d cripple your business growth. This becomes a serious matter considering the stats that that suggest 34% of logistics businesses noted competitors as their threat to their growth in 2017, and also, 34% have gained most of their business in last 12 months by outbidding and winning contracts from competitors. How does describing what you do could become a serious disadvantage?

Take a few moments and think about your ideal clients. The ones that you enjoy working with. Those -often few ones- that appreciate and value what you do and the partnership is based on mutual benefit and growth. Now think about the other group: the price monsters! The ones that are constantly demanding without willing to pay for the real value you bring in, and are always asking for more discounts, looking at you as just another replaceable vendor rather than a strategic partner. Often times they are the ones that take most of your resources, stretching you too thin. Wouldn’t it be great to have the less of the second group and more of the first? The irony though, is that unfit customers often outweigh ideal ones in most businesses’ portfolios. 

You don’t have to be a giant corporation or have a mega budget to improve your sales and marketing to attract more ideal customers. Join us to discover science and research based strategies that could help you attract loyal, high paying customers without the need to constantly cut from your bottom-line. Gain competitive advantage and reshape your sales and marketing approach for better customer acquisition, customer engagement and higher return on investment with actionable items to start making change right away.

Key takeaways:

  • Learn about top 2 common sales and marketing mistakes that could be hurting you right now and how to avoid them
  • How to gain and retain more loyal customers that are good fit for your business
  • How to avoid discount traps and not being worried about those low-balling competitors
  • How to make a difference and be remembered 
  • How to increase customer acquisitions and client engagement
  • How to increase ROI and get better results, faster

About the Presenter: Art Moryedi is founder of Marlik Group, a full-service inbound marketing agency that provides brand development and creative communications consulting, marketing and corporate communications solutions, and advertising campaign design and implementation.