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2019 TMSA Logistics Marketing & Sales Conference

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Driver Recruitment to Brand Advocacy: How to Reach, Keep and Engage Today's Drivers
About 51,000 more drivers are needed in the U.S. marketplace to meet the demand from such companies as Amazon and Walmart that are shipping more goods across the country. The shortage of professional drivers is already leading to delayed deliveries and higher prices for goods that Americans buy. Unfortunately, according to industry analysts there's no end in sight. Attend this presentation to explore modern communications methodologies to reach, engage and inspire today's connected generation of potential and current drivers. This session will provide valuable insights and practical tips to:

  • Engagement throughout the journey
  • Building brand advocacy and loyalty
  • Exploration of digital marketing methodologies

Presenters: Hallie Fisher, Senior Vice President of Transportation, Adcom; Craig Martin, Senior Executive Vice President, Adcom, a marketing consulting firm based in Cleveland, Ohio and specializing in the trucking and transportation industry.

As Senior Vice President, Account Planning for trucking/transportation at Adcom, Hallie Fisher has led communications strategies for clients including Daimler Trucks North America, Meritor, Bose Ride and RoadPro. Fisher has more than 20 years of experience, with proven expertise B2B campaign development and execution, public relations, employee communications, community relations, special event planning and management, collateral development and marketing communications.

As Senior Executive Vice President and Partner at Adcom, Craig Martin has been at the company for 18 years. In that time, he and his team have led brand, campaign development, dealer engagement, HR communications and demand generation efforts for OE manufacturers like Daimler Trucks North America and Toyota Material Handling and leading suppliers like EATON.