2018 TMSA Webinar

"Real Account-Based Marketing Using LinkedIn"
Ian Addison of LinkedIn ABM 


Some of the biggest sales challenges in transportation and logistics include the inability to articulate any meaningful differentiation or ROI as well as the inability to reach the right decision-maker at the most impactful time in the buying process. Learn how to address these challenges head-on through this live TMSA webinar. Attend and you’ll:

  • Discover how to make your sales process more relevant with appropriate insight that makes it most meaningful to the buyer
  • Learn practical insights on how to create marketing-driven leads that resonate with owners and executives as well as channel partners and the media
  • Live examples of Sales & Marketing closing $2M+ deals using LinkedIn

This special TMSA webinar is an excellent primer to the session that will take place June 11 at the TMSA Logistics Marketing & Sales Conference near Fort Myers, Florida.

About the Presenter: Ian Addison of LinkedIn ABM works with regional, mid-size and Fortune 50 supply chain firms like UPS and Schneider to triple close rates by integrating Marketing directly into digital and live Sales conversations. Through this approach, he’s helped 3PL’s close accounts like Vizio and Sygma, connected a start-up TMS with the CFO of GE Healthcare to discuss replacing Oracle, and re-positioned a mid-western Warehousing firm to expand New markets while increasing share of wallet with clients like P&G. Addison also is a featured speaker at the upcoming 2018 TMSA Logistics Marketing & Sales Conference.