Sessions and Events

2018 TMSA Logistics Marketing & Sales Conference

Schedule  |  Sessions & Events  |  Hotel and Travel  |  Sponsor/Exhibit  Brochure  |  Register

Peer-To-Peer Interactive Roundtable Discussions
Attend these "working lunch" sessions to share ideas, challenges, solutions, and best practices among your peers. You have your choice of selecting two of these topics (one on each day of the conference). Seating is limited - sign up with your choice of discussions at the registration desk.

Monday Only (11:30am - 12:45pm)

  • Alignment through Common Metrics and Goals (Facilitator: Jeff Davis, Founder of The Sales and Marketing Alignment Summit) 
  • Are Your Marketing & Sales Forecasts Aligned with Reality? (Facilitator: Ken Uriu, Port of Long Beach)
  • Leveraging Equipment Branding for Safety, Driver Recruiting, and More (Facilitator: Simon Bois, Executive Director of Sales, Turbo Images)
  • Personas and Segmentation Strategies (Facilitator: Jennie Ford, TMW Systems)
  • The Rise of the Revenue Leader (Facilitator: Scott Grady, Rush Trucking)

Tuesday Only (11:30am - 12:45pm)

  • Sales, Marketing, & Operations: How to collaborate, be effective, and get along inside of an organization (Facilitator: Peter Owen, Portcare International)
  • Leveraging LinkedIn for Growth (Facilitator: Ian Addison, LinkedIn IBM)
  • How to Leverage Industry Influencers for Growth (Facilitator: Michele Wade, MindShare Strategies)
  • How to Create an Award-Winning TMSA Compass Award (Facilitator: Jodi Cape, Marketing Manager, LeSaint Logistics)
  • Meeting the Increasing Needs of the Buyer (Facilitator: Scott Grady, Rush Trucking)
Both Monday and Tuesday (See times above)
  • Become A Subject Matter Expert to Drive Sales (Facilitator: Andrew Gulovsen, TranStrategy Partners)
  • Using Content and Data to Advance Your Sales & Marketing (Facilitator: Jill Schmieg, Sol de Naples Marketing)
  • How to Achieve Earned Media Attention (Facilitator: Susan Fall, Owner, LaunchIt Public Relations)
  • Marketing & Sales Automation: Integration, Challenges, Opportunities, Best Practices (Facilitator: Michael Stewart, ARKE Systems)
  • Professional Recruiting and Retention Strategies that Work (Facilitator: Rachel Hayden, CEO Confidential Career Solutions)
  • Is your Messaging Aligned to Your Key Audiences? (Facilitator: Mark Derks, Words At Work)
  • Lead Management Challenges/Best Practices (Facilitator: Jason Ickert, VP Marketing & Sales, FLS Transportation Services)
  • Leveraging Events to Attract, Convert, Close, and Retain Customers (Facilitator: Jahan Byrne, Matson Logistics)
  • SEM & SEO: Reaching Buyers Where They Search (Facilitator: Lionel Johnston, Bison Transport)
  • Using Content in Context: How To Align Content with The Buyer's Journey (Facilitator: Don Friddell, Kenco)