Sessions and Events

2019 TMSA Logistics Marketing & Sales Conference

Home  |  Schedule  |  Sessions & Events  |  Hotel & Travel  |  Sponsor/Exhibit  |  Brochure  |  Register

Benchmarking Your Company: TMSA 2019 Sales & Marketing Metrics Review

TMSA will be releasing its fourth annual Sales & Marketing Metrics Study. The study results are derived from a survey of sales and marketing leaders in the industry. Survey participants included truckload and LTL carriers, 3PLs, freight forwarders and brokers, dedicated carriers, and ocean carriers. The insightful presentation will:

  • Provide insights on how firms in our industry compare to frequently used sales and marketing metrics
  • Highlight best practices in the industry's marketing and sales organizations, budgets, etc.
  • Help you to build the business case for not only stronger marketing and sales investment but also in your company's potential CX strategy.

Brian Everett

About the Presenter: Brian Everett has over 25 years of experience in transportation, warehousing, and logistics, with a special expertise in business strategy, B-to-B marketing, and association management. As Senior Partner of MindShare Strategies, Everett regularly provides marketing counsel to the firm’s key accounts. Currently he is the Chief Executive Officer of the Transportation Marketing & Sales Association (TMSA) and Strategic Adviser for the Women In Trucking Association.

Everett is particularly well-connected to shippers as the former Executive Director of the National Shippers Strategic Transportation Council (NASSTRAC), a trade association that provides education, advocacy, and provider relations to shippers, 3PLs, and carriers. He also was Director of Marketing for C.H. Robinson Worldwide for 10 years.

Everett has served on the board of directors for the International Association of Business Communications at the international, regional, and local chapter levels; on the Council of Supply Chain Management Professionals (CSCMP) Twin Cities Roundtable; and previously was the Chairman of the Transportation Track for the Warehousing Education Research Council (WERC). In recognition of his career experiences and passion for industry involvement, Everett was named the youngest recipient of TMSA’s “Lifetime Achievement Award."