Strategic Interest Group: 2021 Trends Series

Come join the conversation at a TMSA Strategic Interest Group - virtual networking group of sales and marketing professionals in transportation and logistics interested in leveraging digital strategies to generate business results. These 2021 Trends SIG sessions will be interactive, informal, facilitated 1-hour sessions on relevant and timely topics and trends that are impacting sales and marketing professionals in transportation and logistics.

Free to TMSA members, you can see the dates, times, and topics we will be discussing below. 

Topics subject to change based on ‘what’s hot’ as 2021 unfolds

Making Media Publishers your Best Partners
April 29 • 3:00pm–4:00pm Central
Happy Hour (Optional) 4:00pm–4:30pm Central

In the mad dash to get more traffic to your website and be found by Google, savvy salespeople and marketers are getting more leads than ever before. But, is it really the quantity of leads that you’re after? Probably not. It’s the QUALITY of leads! Media Partners in Transportation and Logistics can be your BEST lead generating partners, enabling you to tap directly into bonafide buyers of logistics and transportation services.   From awareness-building to content generation and multi-media lead sources (ie. online and offline), Media Partners can help you skip all the unqualified leads and go straight to the qualified industry buyers you so very much covet!  Come to this Strategic Interest Group and let’s talk about it!

Guest Speaker: Brad Berger from SupplyChainBrain 



Industry Trends from Covid Outcomes:  What’s Permanent and What’s Not
May 27 • 3:00pm–4:00pm Central
Happy Hour (Optional) 4:00pm–4:30pm Central



Think Tank – Value Creation:  Going Beyond Economics and Efficiencies in Transportation and Logistics
June 17 • 3:00pm–4:00pm Central
Happy Hour (Optional) 4:00pm–4:30pm Central

Note: 3rd Thursday, not last Thursday 



Mid-Year US Economic Checkpoint
July 29 • 3:00pm–4:00pm Central
Happy Hour (Optional) 4:00pm–4:30pm Central



Christmas in August?  Getting Ahead of Peak Seasons in the Logistics and Transportation Industry
August 26 • 3:00pm–4:00pm Central
Happy Hour (Optional) 4:00pm–4:30pm Central



Industry Trends in Artificial Intelligence for Sales & Marketing
September 30 • 3:00pm–4:00pm Central
Happy Hour (Optional) 4:00pm–4:30pm Central

Guest Speaker: Mike Kaput from Marketing AI Institute



TMSA Annual Conference Round-Up
October 28 • 3:00pm–4:00pm Central
Happy Hour (Optional) 4:00pm–4:30pm Central



What’s your ROI this year?  What it is, how to measure it, how to use it to get more of what works
November 18 • 3:00pm–4:00pm Central
Happy Hour (Optional) 4:00pm–4:30pm Central

Note: 3rd Thursday, not last Thursday

Did you spend more or less on Trade shows this year? What about travel?  How did you re-invest and did you make the right shifts?  Are annual marketing budget cycles still even the reality? 



Think Tank – Your Top Predictions for 2022
December 16 • 3:00pm–4:00pm Central
Happy Hour (Optional) 4:00pm–4:30pm Central

Note: 3rd Thursday, not last Thursday 



You must be a TMSA member in good standing in order to attend for this virtual networking event.
If you are joining or renewing in order to participate in this Strategic Interest Group, please join or renew and allow 48 hours for your membership to process through the system before filling out this form.


Special thanks to our sponsor