Shawna Suckow


The Buyer Inside, CSP, Motivational Speaker

Shawna Suckow is an award-winning global speaker who holds the highest designation a speaker can earn – the CSP, held by fewer than 5% of speakers worldwide. She has insider knowledge of the corporate buyer mindset, having spent over 15 years in that role. She now speaks to audiences across all industries, revealing the secrets they wish their prospects would share: how to capture attention in the best way possible, and do it with less frustration. Knowing your customer’s mindset is 90% of your success, and it’s changing rapidly thanks to the pandemic and other global and domestic issues. Shawna just released her fifth book: The Roaring Twenties: How to Market & Sell Better in the Post-Pandemic Decade.

Your Best Year Stars Today

Randy Fox


Motivational Speaker and Author

Prior to becoming an international award-winning speaker and author, Randy earned his stripes with 23 years as an NCAA basketball official and 20 years filled with much success (and some failure too) as a corporate sales and marketing (as well as operations) leader. Randy has written several prestigious books.

SILVER PLATTER SERVICE: How to Level Up Your Business



Digital Dispatch Founder & Logistics Podcaster and Host of Cyberly on Freightwaves

Using turnkey and custom-built solutions, Digital Dispatch offers worry-free web services and digital marketing training to help freight companies shorten sales cycles and amplify brand awareness. Which is fancy talk for helping you make sense of modern-day digital media strategies so you don’t have to spend hours on YouTube figuring out what all these acronyms mean.

In addition to running her company, Blythe is also a co-founder of the Jacksonville Podcasters Unite community, hosts the tech/B2B marketing show Cyberly on Freightwaves, and serves on the board of the Transportation Marketing and Sales Association.

Podcasting 101: Strategies and Tactics to K.I.S.S.

Chris Jolly


Founder, Freight Coach Enterprises

Chris has 15+ years of experience within transportation with the bulk of his experience in freight brokerage. He is the founder of Freight Coach Enterprises and the host of “Coffee w/#TheFreightCoach” podcast. His experience within freight brokerage includes operations, sales, and leadership ranging from start-ups to one of the largest brokerages within transportation. His passion is training and development of sales and operations professionals within transportation.

The Realities of Content Creation

Tom Collins


Senior Director of Marketing, Saddle Creek Logistics Services and Outgoing TMSA President

Tom Collins is currently Senior Director of Marketing at Saddle Creek Logistics Services, which specializes in designing and delivering omnichannel supply chain solutions to help our clients get products where they need to be quickly, seamlessly and cost-effectively. He is a senior marketing leader with more than 25 years of experience in marketing strategy design, development and execution. Tom is experienced in product and service management in B2B and B2C environments and skilled in management of highly effective teams within marketing and cross functional.

Breakfast with the President



Vice President of Marketing, LoadSmart

As Vice President of Marketing at Loadsmart, a leading digital freight technology company, Kathleen Kaag is a marketing executive bringing over 15 years of experience in market strategy and operations. Kaag is obsessively client-centric, data-driven and outcome focused with a proven track record of award-winning campaigns delivering above business benchmarks. She specializes in growing SaaS businesses, entering new markets and building distributed marketing and sales teams. Kaag began her career in start-ups, moved to mid-enterprise and eventually spent +8 years at IBM leading and scaling high performing, distributed, entrepreneurial marketing teams.

Kaag joined Loadsmart in January of 2021 to build out the marketing, communications, brand and go-to-market strategy. She offers unique perspectives on marketing best practices through scale (company acquisitions, talent acquisition and retention, entering new markets and SaaS).

Industry Trends Panel

Mark Derks-1-1


Chief Marketing Officer, BlueGrace Logistics and Incoming TMSA President

Mark Derks is currently Chief Marketing Officer for BlueGrace Logistics, a hypergrowth, third-party logistics provider (3PL) headquartered in Tampa, Florida. He leads brand development, marketing strategy and public relations. He also plays a key role in sales enablement, product innovation and customer experience.

Prior to BlueGrace, Derks was a Partner and Chief Marketing Officer for Words At Work, a marketing services agency with offices in Minneapolis, MN and Atlanta, GA. In this role he led innovation and marketing for client strategy, branding, content, creative and digital offerings.

Previously, Derks spent more than 20 years with C.H. Robinson where he served as director of global marketing.

Breakfast with the President

Chris O'Brien


Chief Commercial Officer at C.H. Robinson

Christopher O'Brien joined C.H. Robinson Worldwide, Inc. in 1993 and is currently the Chief Commercial Officer. Chris is a member of the senior management committee and is ultimately accountable for all customer satisfaction, strategy and support. In addition to strategy, Chris leads the global corporate teams that support our customers and our business in the functions of marketing, sales and account management.

Fireside Chat: A Bright Future for Sales & Marketing in the Logistics Industry

George Abernathy


President at Emerge

George Abernathy, Emerge President and Board Member has more than 30 years of supply chain and technology experience. He was named 2009 TMSA Marketing Executive of the Year. Notably, George is the former President of leading industry publication FreightWaves where he was responsible for all revenue and commercial efforts, including SaaS, media, and virtual and physical events. George has a breadth of direct industry background, having held executive leadership positions at Transplace, J.B. Hunt,, and Sabre Logistics.

State of the Freight Market

Katie McPherson


Marketing Manager, Magnum

With over 10 years of experience in Marketing, Katie has seen the importance of how marketing can positively impact a company's growth. Katie has experience in Retail, IT, Business Networking, and now three years of experience in the Transportation industry. Transportation has been the largest learning curve for Katie in all the best ways, as she continues to learn the best practice methods of social media, SEO, website design, and employee engagement. So far, Katie's biggest accomplishment includes organically growing Magnum's overall social media following from 5,000 to 60,000 in the last two years. Magnum's website traffic has doubled in the last six months and advertising efforts have brought in thousands of leads to Magnum. 

The Power of Social Media in the Transportation Industry



Partner and Co-Founder, Luminaries Consulting

Holly LaBoda helps logistics companies of all shapes and sizes get, keep, and grow larger customers. As a Partner and Co-Founder of Luminaries Consulting, she loves working with clients to help them achieve their goals. A pragmatic business success partner, she takes a holistic view of an organization’s, or individual’s, current state and future goals and helps them design practical ways to bridge the gap. She wants to see all her clients get real results, fast.

Win, Lose or Draw? Next Level Sales Results

Jim Becker


CEO, Becker Logistics

Jim Becker is the CEO of Becker Logistics, LLC.  Jim Becker entered the logistic world in 1991 and in 1997 from his kitchen table, Jim started what we fondly know today as Becker Logistics.  He built the company on the founding core values of: Integrity, Quality, Innovation, Safety, Competitiveness, Openness, Respect, and Equal Work Life Balance.  These foundational values combined with his leadership and industry expertise, have allowed Jim to author a great story of mind blowing growth in Becker Logistics; growing the company 10 times (1000%) since 2013.  Along the way, he has learned to focus on the journey of life rather than solely on whatever goal or endpoint may serve as a destination. He has realized his passion to help the people he encounters to become a better version of themselves—to help them live life without regrets, to feel empowered, and to act with confidence.  Jim is very involved within the logistics community.  He sits on the Executive Advisory Council for McLeod Software and has spoken at McLeod’s Users conference on growing a company with sales and looking at how to scale operations along with the importance of customer service within our industry.  Jim is on the Board along with being on the Education Committee, and past chairman of the hazmat committee of Transportation Intermediaries Association (TIA).  He is also currently on the Mentor/Mentee committee.

dr mark linkedin


Founder/CEO of The Trucking Fitness Company (TFC)

Dr. Mark Manera is the Founder/CEO of The Trucking Fitness Company (TFC). As a Physical Therapist, he saw firsthand what a lifetime of trucking can do to a person’s body. From that experience, Mark was inspired to start TFC, with the mission to make the trucking industry a healthier place. TFC provides trucking and logistics organizations competitive advantages in recruiting and retention through industry-leading exercise and nutrition coaching.

Morning Fitness 

Jen KarpusRomain


TMSA Executive Director

Jennifer serves as the Executive Director at the Transportation Marketing & Sales Association (TMSA) and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. 

TMSA Member Meeting


Trey Griggs


Founder & CEO, BETA Consulting Group

Trey Griggs will be serving as the MC at the TMSA Logistics Marketing & Sales Conference!

In 2010, Trey transitioned to a career in sales and marketing, cutting his teeth in door-to-door office supply sales for 15 months before accepting an opportunity with a tech company. 

In subsequent roles, Trey not only exceeded his sales targets, but he also became the face and the voice of the companies he represented, building a personal brand on social media to create familiarity and trust among prospects, clients and partners.

Trey also loves podcasting, focusing on moderating panels and interviewing guests. He hosts a weekly video podcast, The Word on the Street, as well as a daily video podcast, Standing Out.

Kristy Knichel


CEO/President, Knichel Logistics, Inc.

Kristy Knichel, a lifelong Pittsburgh native, is a second-generation logistics executive. She took over as President of Knichel Logistics from her father William Knichel in 2007. Prior to this appointment, she led the operations team at Knichel Logistics for 10 years. In 2009, she became an owner and majority stakeholder of Knichel Logistics. Since taking over as president of Knichel Logistics, Kristy has been the driving force behind the yearly growth and their reputation as one of the top service providers within the IMC community. She has added new services such as Over the Road brokerage, LTL, and specialty services and has continuously added and upgraded new technology.

Kristy’s proudest accomplishments are winning the inaugural Distinguished Woman in Logistics Award in 2015 and the 2020 Influential Woman in Trucking Award from the Women in Trucking Association along with her appointment as the Intermodal Logistics Conference Chair on the TIA Board of Directors.

Industry Trends Panel

Jason reynolds


Partner with Sandler Training by The Ruby Group

Jason was born and raised in Ohio and has lived in cities across the state including Canton, Wooster, Youngstown, Akron, Columbus, and Dayton.

Jason is a sales and operations leader, highly experienced in running small and large front-end teams. Jason developed an interest in sales training and executive coaching when he was a student of the Sandler System. He credits the system with helping him achieve record individual contributor results in his previous industry and how to manage and lead his teams more effectively. As a trainer/coach for The Ruby Group, he is constantly inspired by those who have invested their time and effort into training and watching them grow and succeed in their roles.

Jason’s previous sales and operations career experience is based in the Logistics and Transportation industries with roles from Vice President of Sales, Operations, Business Development, and COO of both large and small revenue companies.



Will Haraway, Chief Content Officer at LeadCoverage

Will Haraway has 20 years of executive experience in B2B Technology Marketing. Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales. 

3 Step Strategy for Repeatable Lead Gen + How to Prove ROI



Chief Executive Officer at LeadCoverage

Kara Brown was one of the first employees at Echo Global Logistics, which grew quickly in three years and her name is on the company's 2009 IPO press release [NYSE: ECHO]. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneurs Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.

3 Step Strategy for Repeatable Lead Gen + How to Prove ROI

Headshot - JenniferMosso


Vice President of Shipper Growth at Transfix

Jennifer Mosso is Vice President of Shipper Growth at Transfix, which drives modern supply chain impact at scale with its Intelligent Freight Platform™. A seasoned leader, Jennifer is adept at establishing and growing relationships, as well as empowering teams to deliver value. She has over 15+ years of logistics experience at enterprise companies such as C.H. Robinson and BNSF Logistics, where she has held various roles focused on sales, customer success, operations, and commercial growth strategies.

Driven by a desire to build more trust and transparency within the industry and our communities, Jennifer is passionate about supporting both her internal team, as well as her shipper partners. While blending strategy with data, she enables teams and customers to create actionable solutions and deliver services that add meaningful value to supply chains.

Industry Trends Panel

Beth Potratz


President and CEO for Drive My Way

Beth Potratz, President and CEO for Drive My Way has over 20 years’ experience, Beth is an innovative, forward-thinking HR professional that is disrupting truck driver recruiting by treating the driver as a consumer in the employment relationship and making recruiting personal again. Beth is passionate about helping people find a meaningful career that fits their lifestyle.

Prior to founding Drive My Way, Beth built a successful HR consulting practice serving organizations in a variety of industries and held senior Human Resources positions at Unilever, Rockwell Automation and Helene Curtis. She earned a Master of Labor Relations and Human Resources from Cleveland State University and a Bachelor of Arts in Organizational Communication from Loyola University of Chicago. Beth resides in Cleveland, Ohio and enjoys spending time with family.

Industry Trends Panel



President, Sonwil Logistics

Jason is a member of the TMSA Board and has served on the education, marketing, and membership committees. He has more than 25 years in global logistics, primarily in commercial leadership roles. In the last 15 years, he has been hyper-focused on North American trucking and freight brokerage. In addition to revenue generation, Jason has held responsibility for freight brokerage cold starts and P&L performance.

In 2021, Jason joined Sonwil Logistics | Sonwil Transportation in Buffalo NY where he assumed leadership of their freight brokerage and trucking divisions. In this role, Jason owns operational execution and compliance, asset development, logistics and transportation finance, commercial success and profitability, human resource allocation, logistics technology and real estate.

Sonwil is a 4th generation family owned 3PL offering warehouse, distribution, fulfillment, logistics, transportation, technology and real estate services operating in New York, New Jersey, Georgia, Texas, Nevada and California.

CASE STUDY: A Deep Dive into Driver Recruiting Marketing

Lionel Johnston


Founder and Managing Director, Farmers Marketing Inc.

Lionel has several decades of sales and recruitment marketing experience, recruiting sales reps, franchisees, and thousands of truck drivers. In his last corporate role, he led marketing for Bison Transport and its two subsidiaries for seven years. This included all aspects of internal and external communication and marketing. He increased Bison's permission-based audience from zero to 50,000+ and was responsible for attracting hundreds of driver recruits per year. Bison Transport is widely recognized as an industry leader and one of North America's fastest-growing, and safest fleets.


Currently, Lionel is the Managing Director of Farmers Marketing Inc, and they help businesses increase revenue by building a modern marketing machine that consistently produces leads and customers/new hires. This transformation through marketing is delivered through coaching, courses, and/or fractional CMO services. Farmers Marketing specializes in driver recruitment marketing, and they are an official HubSpot Solutions partner. Lionel and the Farmers team, engaged with Sonwil to discover what Sonwil's value proposition was for drivers and successfully developed and deployed a recruitment marketing system to continuously produce leads to meet Sonwil's growing demand for drivers.

CASE STUDY: A Deep Dive into Driver Recruiting Marketing



Customer Experience & Marketing Manager, RLS Logistics

For nearly three years, Courtney Keenan has been a marketing and customer experience strategy leader at RLS Logistics. While you might recognize her from her active work as a volunteer with TMSA and as the current Recognition Chair for the organization, at RLS, Courtney brings that same energy to her workplace. She built the marketing team from the ground up when she first started in 2019. Previously, the company outsourced all the marketing tasks before Courtney joined the company. Today, the company does about 90% of its strategy in-house, with its small but mighty team of two.

Courtney is also a Certified Customer Experience Specialist and actively takes SEO courses to always be "in the know" for their marketing strategies. She holds a bachelor's degree in communications from Stockton University, graduating summa cum laude in 2016. You can find her relaxing and listening to an audiobook with her toes in the sand when she isn't working!

Next Gen Panel

Seth Lohman


Sales Manager

Seth graduated Georgia Southern University with a BBA in Logistics and Intermodal Transportation degree. Since graduating he’s worked at TCW for a decade and now a proud employee owner of TCW. TCW operates 450 company drivers offering international drayage in the Southeast and full truckload services nationwide. In his decade at TCW he’s worked in operations in Savannah, Atlanta, and Nashville doing everything from night dispatch to operations manager. He spent a lot of time getting to understand TCW’s transportation service capabilities, and now in a Sales Manager role, his mission is to understand the customers operation and determine how TCW’s services can create efficiencies within their network.

Next Gen Panel

Mackenzie Hill


Marketing Coordinator

Mackenzie Hill serves as Marketing Coordinator for the Jacksonville Port Authority (JAXPORT), an international trade sea port in Jacksonville, FL, USA, connecting customers with 140 ports in 70 countries.

Mackenzie is responsible for planning and executing the port’s trade shows, conferences and customer events. She also supports JAXPORT’s marketing campaigns, as well as coordinating collateral and promotional items.

Previously Mackenzie served as an Executive Assistant for JAXPORT coordinating travel assisting with customer service. Before joining JAXPORT, Mackenzie worked in an administrative capacity for the State Attorney’s Office, 4th Judicial Circuit of Florida.

Next Gen Panel

Dr. Christopher A. Boone


Assistant Professor of Supply Chain Management at Mississippi State University

Dr. Christopher A. Boone is an award-winning teacher, scholar, and leader. He is a distinguished graduate of the U.S. Air Force Institute of Technology’s School of Engineering and Management and earned a Ph.D. in Management from Auburn University.

Dr. Boone served 22 years in the United States Air Force. His exemplary military career included assignments in a variety of logistics and leadership positions including commander of the Air Force Combat Truckers.

Since entering academia, Dr. Boone has helped lead the development and growth of graduate and undergraduate programs at multiple universities including Georgia Southern University, Texas Christian University, and Mississippi State University where he currently serves as an Assistant Professor of Supply Chain Management.

Dr. Boone actively engages and consults with managerial audiences and serves as an academic advisor for a number of industry organizations including SMC3 and the American Trucking Association’s Trucking University program. Dr. Boone is also a co-author of the “Annual Study of Trends in Logistics and Transportation,” published each fall by Logistics Management Magazine.

Next Gen Panel