Strategic Interest Group: Earned Media Strategy

TMSA announces its next Strategic Interest Group (SIG) on “Earned Media Strategy.” With new and emerging strategies such as content marketing, sponsored content, influencers, thought leadership, subject matter experts, there are more tremendous opportunities than ever to leverage various channels to achieve your goals. 

New to TMSA in recent months, this SIG Program will create a temporary virtual networking group of sales and marketing professionals in transportation and logistics interested in leveraging earned media strategy to generate business results. These SIG sessions will be interactive, informal, facilitated 1-hour sessions on relevant and timely topics (followed by a virtual happy hour where you can deepen your relationships with those participating in the SIG).  

Free to TMSA members, the Strategic Interest Group: Earned Media Strategy will follow this calendar: 

Understanding Supply Chain Media
January 14 • 4:00pm–5:00pm Central
Happy Hour (Optional) 5:00pm–5:45pm Central

Learn from each other how to collaborate with editors, publishes, reporters and sales staff to understand their audience needs and the editorial calendar, how to pitch your subject matter expertise and what the editorial team needs from you, and the various channels in which you can have a presence. 

Media Relationships 101, 201 & 301
February 11 • 4:00pm–5:00pm Central
Happy Hour (Optional) 5:00pm–5:45pm Central

When it comes to effective media relations, treat your editors more like your customers. But the needs of each editor and each supply chain media channel are different. So where do you draw the fine line between being a helpful, productive resource to them and becoming annoying? This session will give you ample ideas on how to ensure you do not cross that line. The group also will be asking the critical question: To what degree is it important to be a paying advertiser when building your media relationships?

Earn Credibility with Expert Content
March 11 • 4:00pm–5:00pm Central
Happy Hour (Optional) 5:00pm–5:45pm Central

When it comes to professional PR/earned media strategy, it’s imperative you view your content and positioning as education rather than commercial or promotional. But what does this actually mean? During this session, we’ll be covering the importance of “just the facts,” how to pitch your subject matter experts, and how to best determine if an initiative should ultimately be a news release, a bylined story, or an overall story pitch.

Attend all of these SIG sessions and you will:

  • Learn from other marketing professionals in transportation and logistics as the group shares best practices involving earned media strategy
  • Brainstorm ideas with your marketing peers on the best practices and the best path forward
  • Gain practical tips from your PR/marketing peers on how to strengthen and enhance your earned media efforts
  • Share your own goals, opportunities, and challenges – ultimately getting outside feedback and advice for your organization’s unique situation

You must be a TMSA member in good standing in order to register for this virtual networking event.
If you are joining or renewing in order to participate in this Strategic Interest Group, please join or renew and allow 48 hours for your membership to process through the system before filling out this form.

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