2018 TMSA Webinar

"Strengthening Relationships: Effective Listening Through Empathy"


Everyday we try to connect with potential clients, existing clients, vendors, colleagues and friends. Too often, however, those conversations are ineffectual because they are driven by unclear agendas, veiled distractions and simple lack of presence. In general, we only listen to 25% of what others are telling us. 

Through effective listening, we can better understand others – their needs, their position, their tactics and their distractions – to achieve stronger relationships for mutual benefit and value capture. Eric Maddox guides you through his process for increasing your ability to listen to 75%, 80% and beyond. He will help you deconstruct your own distractions and utilize an empathy based approach to each and every connection you make.

Join Eric on November 2nd to learn how to use these tools in strengthening your skills and building more powerful connections.

About the Presenter: Upon graduating from Sapulpa High School in 1990, Eric attended the University of Oklahoma where, just months before graduating he made an appointment with an on campus recruiter and enlisted in the United States military. Four weeks after graduation, Maddox left for the U.S. Army as an infantry paratrooper for the 82nd Airborne Division where he became a jumpmaster and entered Ranger School. After spending three years as a paratrooper with a Ranger tab, he reenlisted as an interrogator and Chinese Mandarin linguist.

In 2003, three months after U.S. forces invaded Iraq, SSG Maddox received unexpected orders to report to the Baghdad International Airport. There he was assigned to a Delta Force Special Operations team in Tikrit. The team was a part of the Joint Special Operations Command (JSOC) responsible for tracking down the most wanted men in the world, or the infamous Deck of Cards. During his six month tour with this Delta Force team, he conducted over 300 interrogations and collected the intelligence which directly led to the capture of Saddam Hussein. For his accomplishments, Maddox was awarded the Legion of Merit, the National Intelligence Medal of Achievement, the Defense Intelligence Agency’s Director’s Award and the Bronze Star.

Following the capture of Saddam Hussein, Maddox was hired as the first civilian interrogator for the Defense Intelligence Agency where he continued to work with the Joint Special Operations Command in tracking down the U.S. military’s most wanted radical extremists. Since 2003, he has conducted over 2,700 interrogations of prisoners from 25 different countries while deploying eight times including: two tours to Iraq, three tours to Afghanistan; and tours to The Philippines, Bosnia and Herzegovina as well as undisclosed locations in Eastern Europe.

Maddox served in the U.S. Army and the Defense Intelligence Agency for over 20 years before retiring in 2014. Maddox continues to help corporations, organization, universities, CEO’s, and audiences worldwide, in the art of questioning, negotiations, and information gathering, to use for their advantage.

Maddox was the Keynote at the 2018 Logistics Marketing and Sales Conference.