TMSA Annual Conference Features Relevant Marketing Strategies for Transportation Executives
MINNEAPOLIS, April 18, 2016 (MindShare Strategies Media Services) The Transportation Marketing & Sales Association (TMSA) will highlight a track of sessions designed to make marketing strategies more effective, productive, and profitable for those attending its upcoming Marketing & Sales Leadership Conference. The three-day event, which takes place June 5-7, 2016, at The Ritz-Carlton in Fort Lauderdale, Fla., includes these sessions:
• "Analysis, Trends, Forecasts on the Economy's Impact on Freight Transportation," featuring panelists Bob Voltmann, president and CEO of the Transportation Intermediaries Association (TIA); Michael Mikitka, CEO of the Warehousing Education & Research Council (WERC); and Jeff Leppert, vice president of capacity solutions with Redwood Logistics.

• "How Alignment Between Marketing and Sales Creates Business Growth," presented by Mark Bedard and Ashley Shultz of ZoomInfo, a leading business-to-business intelligence provider.
• "Lead Generation Best Practices," presented by Hernan Vera, managing partner of Sales Outcomes, a consulting and services firm for marketing and sales execution.

The conference will feature interactive discussion groups on such marketing-related topics as website effectiveness, professional networking skills, CRM, and various best practices in marketing and sales. In addition, three networking receptions will provide ample networking opportunities with professionals from all types of transportation companies, including motor carriers, 3PLs, railroads/intermodal companies, ocean carriers, port authorities, and technology innovators.

The comprehensive expo will include more than 40 exhibitors and sponsors of marketing and sales-related services including advertising and PR, marketing and sales automation, content marketing and SEO, industry trade media, sales training, sports marketing, event marketing, printing, specialty promotion items, and driver recruiting and retention.
For more information on the conference and membership, call 952-466-6270 x201 or visit www.TMSAtoday.org.

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About the Transportation Marketing & Sales Association
The Transportation Marketing and Sales Association (TMSA) provides knowledge, connections, recognition and solutions to marketing, sales, and communications professionals in the transportation and logistics industries. Member companies include motor carriers, railroads, air carriers, ocean lines, 3PLs, OEMs, media and suppliers, and account for more than $300 billion in revenue each year. For more information, visit www.TMSAtoday.org.