BLOG

Equipment Branding, Decals Impact Drivers & Clients

By Simon Bois, Executive Director Sales for Canadian-based Turbo Images, a company that has been designing, printing and installing superior quality fleet graphics and wraps for its customers since 1993. Turbo Images is a TMSA Affiliate member. 

Did You Know? 

Read More

What I Learned at the TMSA Conference

By Jeff Davis, Sales & Marketing Alignment Expert at jd2 Consulting Group and Opening Keynote at the 2018 TMSA Logistics Marketing & Sales Conference. With rich experiences in both Sales and Marketing, Davis takes an extremely unique approach to business development that focuses on aligning both functions to create a sense of "Togetherness" and a focus on revenue generation.

Read More

TMSA Conference Insights on Recruiting and Retention

During the 2018 TMSA Logistics Marketing & Sales Conference, attendees had their choice of 20 topics that involved peer-to-peer discussion on opportunities, challenges and best practices involving those topics. One topic was on Talent Recruiting and Retention. Rachel Hayden and Denise Crockett of Confidential Career Solutions facilitated discussions on this topic and shares a summary of what their peer group discussed:

Read More

10 Reasons Google Hates Your Website - And What You Can Do About It

By Chris Peer, Owner & CEO of SyncShow. Peer presented "10 Reasons Google Hates Your Transportation & Logistics Website - And What You Can Do About It" at the 2018 Logistics Marketing & Sales Conference.

Your website has the potential to be the most important member of your logistics sales team. But just like your sales team members, your website must constantly stay at the top of its game if it's going to generate the kind of leads needed to meet your business goals. 

Read More

TMSA Conference Insights on Lead Management

During the 2018 TMSA Logistics Marketing & Sales Conference this week, attendees had their choice  of 20 topics that involved peer-to-peer discussion on opportunities, challenges and best practices involving those topics. One topic was on lead management. Jason Ickert, Vice President of Sales & Marketing, FLS Transportation Services facilitated discussions on this topic and shares a summary of what his peer group discussed:

Lead Generation can come from a multitude of sources. As we spoke about challenges and best practices in our Lead Management Interactive Discussion Roundtable, it became evident that to more easily manage and track a lead’s progress and conversion, one must be able to deploy technology that provides visibility.

Read More

TMSA Conference Attendees Learn How to Align Marketing, Sales

Jeff Davis, Founder of jd2 Consulting Group, laid out a compelling argument for S&M alignment at the TMSA Logistics Marketing & Sales Conference this week.

Read More

7 Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes. Clustering into cliques. Trying too hard to be interesting. These and four other things could stop your marketing career in its tracks, as author Becki Saltzman wrote about in her recent book, Living Curiously: How to Use Curiosity to Be Remarkable and Do Good Stuff. Each mistake is very common in the world of marketing today, and likely noticeable by anyone who has worked in an office setting. And there’s no question that each can stop a high-potential career in its tracks.

Read More

Award-Winning Strategies: PeopleNet Video Intelligence

This is the first installment of a two-part series highlighting Compass Award-winning best practices. 



In an ever more litigious culture, collision costs are growing significantly each year. According to the Large Truck Crash Causation Statistics, in 2013, the average cost for trucking companies per accident was more than $11 million for those that involved fatalities, close to $500,000 for those with injuries and nearly $75,000 for ones that caused property damage. Without a neutral eyewitness on the scene, it’s often impossible to prove that accidents were not the fault of the truck driver.

Read More

Are Your Privacy Policies Compliant with GDPR?

As a marketing, communications and sales professional in North American transportation and logistics, you likely manage the private information of your customer, prospects, workforces and/or key stakeholders. If so, the General Data Protection Regulation should stop you in your tracks.

Particularly if you’re managing relationships, data, and marketing activities involving targets in the European Union (EU).

Read More

Creating "Togetherness" To Drive Revenue Growth

Jeff Davis is founder of The Sales + Marketing Alignment Summit, an executive peer-to-peer event series that develops actionable insights for companies struggling to achieve alignment that drives revenue. He is a keynote speaker at the 2018 TMSA Logistics Marketing & Sales Conference.

In today’s business environment it is becoming more and more important to have strong alignment between Sales and Marketing. The Aberdeen Group’s research shows that companies that optimize the marketing/sales relationship grow revenue 32% faster. This is clear evidence that the dysfunctional and sometimes toxic relationship between these two functions can no longer exist if the organization is to succeed against the competition. Some may ask then why don’t we just appoint an executive, like a Chief Revenue Officer, and make them work together?

Read More

It's Time for HR to Embrace People Analytics

“Talent is now the most scarce and valuable commodity on earth, so companies who really understand how to attract, retain, and manage people will win.” - Josh Bersin, principal and founder of Bersin by Deloitte, Deloitte Consulting LLP. (1)

It is undeniable that the demand for talent across the business world has been picking up for the past few years, and the things employees value most have shifted as well, partly because of generational attitudes and partly because new technologies redefining the workspace.

Read More

Empathetic-Based Listening: A Key in Strengthening Relationships

If you're going to have a successful business relationship with a customer, a team associate, or any other stakeholder for that matter, it's critical that you build credibility. This is particularly true in a business relationship. But surprisingly, only 13% of customers believe salespeople demonstrate understanding of their business challenges, according to Forrester Research’s Buyer Insight study.

You can overcome this obstacle through a concept called "Empathetic Listening," according to Eric Maddox, who used this technique while serving as an interrogator in support of operation Iraqi Freedom. Maddox's efforts were pivotal in achieving actionable intelligence from numerous detainees. During his time, Maddox created a unique methodology and technique for "Empathetic Listening" and used it to collect the intelligence which led to the exact location of Saddam Hussein – the Ace of Spades in the infamous Deck of Cards.

Read More

1 Out of 3 Qualified Leads is Unacceptable

By Ian Addison, LinkedIn ABM. If you find this article interesting, Addison will be presenting a live TMSA webinar, "Real Account-Based Marketing Using LinkedIn," on June 1 at 11am Central. > Register Now

Before taking an Account Based Sales & Marketing approach, Schneider Logistics was seeing maybe 1 out of 5 leads engage successfully. In speaking with many other complex solution-sales companies, I am finding that has become a growing trend.

Read More

How I Achieved Alignment With My VP of Sales

Jeff Davis is founder of The Sales + Marketing Alignment Summit, an executive peer-to-peer event series that develops actionable insights for companies struggling to achieve alignment that drives revenue. He is a keynote speaker at the 2018 TMSA Logistics Marketing & Sales Conference.

I've talked to many leaders about the need to align B2B Sales and Marketing. Through those exchange of ideas, I've learned a lot about where a majority of companies are in their journey toward alignment. Now that a significant amount of attention has been directed at alignment, we are starting to see more research that helps us better understand its impact on revenue. This evidence has given more leaders confidence in taking an alignment initiative between Sales and Marketing serious. However, two major challenges persists -(1) knowing what good looks like and (2) knowing how to get started. Because of this, I wanted to share my thoughts on how I would go about aligning with my sales counterpart.

Read More

6 Tools for Teambuilding in a Global Economy

The importance of effective teamwork has never been more critical than it is now. Why? Simply put, businesses aren’t run the way they used to be. In the past, organizations had a clear top-to-bottom hierarchy, departments were self-contained, and neat borders existed between individual roles. Such a set-up may appeal to our sense of order, but, as we all know by now, silos aren’t particularly efficient or agile in today’s business environment.

Thanks to technological innovations in an ever more global economy, a new world of possibility has opened up regarding how we conceive, develop, and deliver products and services. And it takes a new kind of teamwork to pull it off successfully.

Read More

How Sales Can Win Before 57% of the Buyers Journey is Over

Jeff Davis is founder of The Sales + Marketing Alignment Summit, an executive peer-to-peer event series that develops actionable insights for companies struggling to achieve alignment that drives revenue. He is a keynote speaker at the 2018 TMSA Logistics Marketing & Sales Conference.

There has been a lot of talk lately about the news that CEB released some time ago that shows us that the typical B2B buyer is already 57% through the purchase process before reaching out to sales. Additionally, the average number of decision makers on a typical purchase has increased from 5.4 to 6.8 according to Brent Adamson, Principal Executive Advisor at CEB.

Read More

Transportation Spot Market Inversion

By Adrian Gonzalez of "Talking Logistics," who was named recently as another well-known industry thought leader who will be speaking at the upcoming 2018 TMSA Logistics Marketing & Sales Conference June 10-12 near Fort Myers, Florida. Sign up to follow his blog at www.TalkingLogistics.com

Shippers today find themselves in a difficult and costly situation: their routing guides are often broken and they’re having to go to the spot market to cover their loads, which is costing more than they had budgeted. The great transportation spot market inversion has occurred. What does that mean for shippers? How should they respond? And what actions should they take longer term to prepare for whatever market conditions lie ahead?

Read More

Blockchain in Logistics and Supply Chain

A veteran of the logistics industry, Jason Ickert has more than 20 years’ experience providing creative and innovative supply chain solutions to North America’s largest shippers. In his current role at FLS Transportation Services, Jason is focused on building highly effective teams that deliver profitable revenue growth while providing an exceptional customer experience throughout their buyer’s journey. View the original article.

The Only Constant is Change.
Recently, the logistics and supply chain industry has been rife with disruption. Even though these events have significant supply chain cost ramifications I am not referring to the perfect storm (see note below) we are experiencing in the North American transport market. I am referring instead to innovative disruption, specifically the conceptual rise of the digital freight forwarder/broker, and segments of the traditional supply chain that can be digitized. 


Read More

TMSA Member Spotlight: Port of Long Beach as an Economic Machine

A new member of TMSA, the Port of Long Beach is one of America’s premier seaports and a trailblazer in goods movement and environmental stewardship. Trade valued annually at more than U.S. $180 billion moves through Long Beach each year. More than 7.5 million container units were imported and exported in 2017 through the Port, making it the second-busiest seaport in the United States. Everything from clothing and shoes to toys, furniture and consumer electronics arrives at the Port before making its way to store shelves throughout the country. Specialized terminals also move petroleum, automobiles, cement, lumber, steel and other products.

Read More

Framework for Success: Sales and Marketing Alignment

Jeff Davis is founder of The Sales + Marketing Alignment Summit, an executive peer-to-peer event series that develops actionable insights for companies struggling to achieve alignment that drives revenue. He is a keynote speaker at the 2018 TMSA Logistics Marketing & Sales Conference.

I think that most B2B leaders across industries would agree that Sales and Marketing Alignment is a necessary transformation that needs to happen. This is a historical relationship that has suffered for many reasons. As more and more focus and information starts to be generated about this alignment, my fear is that executives will lose sight of what is important - the shiny object syndrome. Thus, it is my intent to help drive for clarity while using the great research and insights we get from industry experts. We can have all the greatest insights, research, and thought-leadership, however, if we can't make it actionable for today's leaders then it becomes useless. We need to focus on creating a framework for success.

Read More