TMSA to Host Logistics Digital Transformation Conference

Attendees will learn how to leverage digital marketing and sales strategy to achieve business results in the unique world of transportation and logistics.

Minneapolis, August 29, 2018– The Transportation Marketing & Sales Association (TMSA) will host the Logistics Digital Transformation Conference from October 15 – 16 at the Embassy Suites O’Hare in Rosemont, Illinois. Registration for the event is now open and there are discounts available for groups of attendees. 

With more than 25 educational sessions, attendees will learn how to improve their company’s digital marketing and sales strategy and execution to generate results unique to the transportation and logistics industry. Some key topics to be discussed include: creating effective sales and marketing channels to educate and motivate your prospects and customers through the buyer’s journey; how to manage your digital presence on a tight budget; how to create content for all platforms; and measuring your digital marketing return on investment.

Sessions will be led by influential sales and marketing experts with a specific focus on performance within the transportation and logistics industry. Featured presenters include: internationally known best-selling author and online strategist Brian Basilico; John Golob, founder of Lanetix CRM; Ian Addison of LinkedIn ABM; Jennifer Karpus-Romain of Intelestream, a CRM product development and consulting firm; and Chris Peer, CEO of SyncShow, among many others.

The conference will feature best practices from such companies as Landstar, PeopleNet, Bennett International, Crowley, Holland, New Penn, Port of Long Beach, Canada Cartage, Saddle Creek Logistics Services and Ruan Transportation Management Systems. 

For more information about the conference including how to register, please visit: www.tmsatoday.org

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About the Transportation Marketing & Sales Association
The Transportation Marketing & Sales Association (TMSA) helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable. The only professional association of its kind serving the transportation and logistics industry, TMSA delivers value to thousands of members through knowledge, connections, recognition and solutions. For more information, visit www.TMSAtoday.org.