Sessions and Events

2018 TMSA Logistics Marketing & Sales Conference

Schedule  |  Sessions & Events  |  Hotel and Travel  |  Sponsor/Exhibit  Brochure  |  Register

Unlearning Supply Chain Management: The First Step to Becoming a Successful Company of Tomorrow
Is the first step to becoming a successful company of tomorrow unlearning supply chain management? That is, unlearning “the way we’ve always done things” because it’s no longer relevant or effective in addressing today’s supply chain challenges. Even the term “chain” implies fixed, linear, rigid — things that are the exact opposite of today’s operating reality, where trading partner networks, business processes, and customer expectations (among many other things) are more fluid and constantly changing. 

 During this compelling “fireside chat,” you’ll learn provocative ideas on how to:

  • Identify what needs to be unlearned in your approach to marketing and sales in supply chain management
  • Determine the biggest hurdles that will help you to successfully unlearn what you know about supply chain management in your career up until now
  • Assess what actions your company should take today to begin “the great unlearning” – and then better understand why this even matters

You don’t want to miss this session with one of the industry’s most respected observers!


About the Presenter: Adrian Gonzalez is a well-respected, trusted, and influential supply chain and logistics analyst and strategic advisor to high-level executives in manufacturing, retail, third party logistics, and technology companies. He’s founder, host, and creative force behind Talking Logistics (, a weekly online video talk show where I interview "Thought Leaders and Newsmakers" in the supply chain and logistics industry. He’s also founder and President of Adelante SCM (, focused on enabling supply chain and logistics young professionals to share knowledge, advice, and best practices with each other in a private, trusted, and solicitation-free environment. In addition, Gonzalez is former Adjunct Instructor, Supply Chain Management, Northeastern University Executive MBA program.