2017 TMSA Webinar

"Sales & Marketing: How to Eliminate Silos & Get Incredible Results"
Presenter: Marcus Sheridan, President, The Sales Lion



For years, businesses and brands have been able to get by with a massive silo effect existing between sales and marketing departments. But today, times have changed, and because marketing teams have such a significant impact on the buying process, companies MUST do whatever it takes to eliminate these silos and leverage both departments to engage today’s digital consumer and get the results their looking for. In this talk, Marcus Sheridan shows exactly how other companies, in diverse industries, have managed to eliminate these silos, ultimately having a major impact on the company brand, business, and bottom line. In this session, you'll discover:

  • The 7 Steps needed to create a culture of digital success across the entire organization
  • Learn the different communication styles of your team, and how to best use said styles in the digital content production process.
  • Understand the critical roles every company needs in order to experience tremendous digital success versus simply "participating" in an online world

Presenter: Marcus Sheridan, The Sales Lion. In late 2009, Sheridan started his sales, marketing and personal development blog—The Sales Lion, and has since grown this brand to be synonymous with inbound and content marketing excellence. He has been featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”

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