Virtual Events and Webinars (Live and On-Demand)
TMSA offers ongoing training and development for industry marketing, communications and sales professionals. All webinars are included (no additional cost) to members.
Upcoming Live Webinars & Virtual Events
Strategic Interest Group: Leveraging Technology for Efficiencies and Productivity
Thursday, February 25 • 3:00pm-4:30pm Central • Optional Happy Hour
This 2021 Trends SIG session will be interactive, informal, facilitated 1-hour session on how to best leverage technology such as video, automation, apps, AI and more to enhance the customer experience and achieve your business goals.
> More Info / Register
Transportation 101
Thursday, March 4 • 12:00pm–1:00pm Central
Presenters: Holly LaBoda, Co-Founder of Luminaries Consulting; Denny Grim, President & CEO of Business to Business Communication; Jennifer Karpus-Romain, Director of Marketing Services & Industry Outreach of FayeBSG; Jill Schmieg, Founder & Chief Strategest of Sol de Naples Marketing and TMSA Education Committee Co-Chair; Jeff Price, Jacksonville Port Authority (JAXPORT); and Courtney Keenan, Marketing & Sales Support Coordinator, RLS Logistics
> More Info & Register
Strategic Interest Group: Earn Credibility with Expert Content
March 11 • 4:00pm–5:00pm Central
When it comes to professional PR/earned media strategy, it’s imperative you view your content and positioning as education rather than commercial or promotional. But what does this actually mean? During this session, we’ll be covering the importance of “just the facts,” how to pitch your subject matter experts, and how to best determine if an initiative should ultimately be a news release, a bylined story, or an overall story pitch.
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Digital Marketing Workshop – Wins & Successes
March 25 • 3:00pm–4:30pm Central • Optional Happy Hour
Participants from the TMSA Digital Marketing Workshop will have recently developed and launched a best-of-breed mini-digital marketing campaign inside of 30 days. See first-hand their successes and wins. Featuring guest speaker Nathan Misirian from Autumn Consulting.
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Logistics Sales Academy: “Accelerating Virtual Sales Success”
On-Demand
Learn to leverage virtual selling techniques to connect with prospects and customers, build deeper relationships, advance opportunities through the pipeline, and close sales.
> More Info / Register
On-Demand Webinars (available to members only - $95 Virtual Memberships available)
TMSA Town Hall Virtual Event: 2021 Marketing & Sales Outlook (61 minutes)
Moderator: Brian Everett, CEO of TMSA
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Transportation 101 (60 minutes)
Presenters: Sara Black and Holly LaBoda, Co-Founders of Luminaries Consulting; Denny Grim, President & CEO of Business to Business Communication; Jennifer Karpus-Romain, Director of Marketing Services & Industry Outreach of FayeBSG; Kris Rzepkowski, Vice President of Marketing & Communications of Bennett Family of Companies; and Jill Schmieg, Founder & Chief Strategest of Sol de Naples Marketing and TMSA Education Committee Co-Chair
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Compass Awards Showcase: ITS Logistics Driver Recruiting Campaign (60 minutes)
Presenters: Patrick McFarland, Director of Marketing, ITS Logistics; Nicole Emmerich, Digital Marketing Specialist and Content Writer, ITS Logistics
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AHEM!? Is this thing on?: An inside look into a transportation company’s podcast AND its marketing around it (56 minutes)
Presenters: Bianca Sanchez, Marketing & Social Media Manager, Hirschbach Motor Lines; Jennifer Karpus-Romain, Director of Marketing Services and Industry Outreach, FayeBSG
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The Importance of Effective Content & Creating Content Across Multiple Platforms (62 minutes)
Presenter: Erika Dawkins, Director of Public Relations for Columbia College and Founder of It's Only Write Communications
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Best Practices for Video Marketing and Content Creation (60 minutes)
Presenter: Michael Cardwell, Founder and Creative Director, Digital Brew
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CRM 2.0: Mining Profits through CRM...Before and After Your Sale (59 minutes)
Presenter: John Golob, Founder, Winmore
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ROI-Based Marketing: Proving It. (65 minutes)
Presenters: Chris Peer, Founder and Owner, SyncShow and Nadine Nocero-Tye, Vice President of Client Services, SyncShow
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Using LinkedIn for Strategic Marketing and Engaging Customers (63 minutes)
Presenters: Nathan Misirian, President & Founder, Autumn Consulting and Jill Schmieg, Founder & Chief Strategist, Sol de Naples Marketing
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Navigating Supply Chain Challenges and Disruptions in the COVID Economy (76 minutes)
Panelists include Alpay Culpan, Director, Meals & Beverage Transportation, Campbell Soup Company; Jason Adkins, Manager at Toyota Motor Corp.; Bill Tomcala, MP & L Director at Dakkota Integrated Systems; Derek Doss, Logistics Manager with Smart Cabinetry; and Dave Belter, Vice President General Manager Transportation Management, Ryder System. Sponsored by Red Classic
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From Crisis to Recovery: Freight Transportation & Logistics in a Post-COVID-19 World (81 minutes)
Facilitated by Bob Voltmann, CAE, President & CEO of Transportation Intermediaries Association. Panelists include Tom Sanderson, Executive Chairman, Transplace; Haydn Powell, global supply chain manager for a Fortune 50 company; Noel Perry, Principal of Transport Futures; Daniel Stanton, educator, speaker, and author ("Mr. Supply Chain"); Scott Grady, President, Rush Trucking; and Brian Everett, CEO of TMSA. Sponsored by SyncShow
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Retain, Recruit and Onboard Sales Talent for a Competitive Advantage (57 minutes)
Presenter: Bob Lambert, Founding Partner, Samurai Business Group
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"COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (59 minutes)
Wednesday, April 29, 2020
Hosted by Brian Everett, CEO of TMSA
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"COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (61 minutes)
Wednesday, April 22, 2020
Hosted by Brian Everett, CEO of TMSA
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"COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (64 minutes)
Wednesday, April 15, 2020
Hosted by Brian Everett, CEO of TMSA
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"Practical Approaches to Leading through Quarantine & Distancing" (60 minutes)
Presenters: Holly LaBoda and Sara Black, Co-Founders, Luminaries Consulting
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"COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (63 minutes)
Wednesday, April 8, 2020
Hosted by Brian Everett, CEO of TMSA
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"Customer Engagement in Challenging Times and Beyond" (62 minutes)
Presenters: Betsy Westhafer, CEO, The Congruity Group; Tony Bodoh, Lead Strategist, The Congruity Group
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"COVID-19 Logistics Marketing & Sales Virtual Town Hall Meetings" (60 minutes)
Wednesday, April 1, 2020
Hosted by Brian Everett, CEO of TMSA
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"TMSA’s Top 10 Tips for Working from Home and Conducting Virtual Meetings with Success" (49 minutes)
Presenters: Jill Schmieg, Founder & Chief Strategist, Sol de Naples Marketing; and TMSA Education Committee Co-Chair
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"One-Person Marketing Team? Be a Jack of All Trades and Look Like a Master of All" (56 minutes)
Presenters: Jennifer Karpus-Romain, Director of Marketing Services, Faye BSG
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"Strategies to Keep Your Business Ahead of the Curve" (57 minutes)
Presenters: Bill Bartlett, CEO, Corporate Strategies & Solutions Inc.
"Sales & Marketing In 2020 – Content As A Business Strategy" (63 minutes)
Presenters: Robert Rose, Founder and Chief Troublemaker, The Content Advisory
"Top Takeaways from TMSA Digital Marketing and Sales Training Events" (56 minutes)
Presenters: Brian Everett, CEO, TMSA; Andrew Gulovsen, Director of Sales, Transportation Intermediaries Association, and TMSA Education Committee Co-Chair; Holly LaBoda, Partner & Co-Founder, Luminaries Consulting
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"Togetherness: Aligning Sales and Marketing to Drive Revenue Growth" (58 minutes)
Presenter: Jeff Davis, international speaker and founder of JD2 Consulting Group
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"Is TMSA’s Transportation Sales Training Workshop right for you or your team?" (37 minutes)
Presenters: Sara Black and Holly LaBoda, Partners & Co-Founders, Luminaries Consulting, Inc.
"Sh*t Happens: Don't Let Service Failures Define Your Customer Experience" (60 minutes)
Presenter: Bob Rippel, Chief Learning Officer, RJ Learning Group
"Driver Recruitment to Brand Advocacy: How to Reach, Keep and Engage Today's Drivers"
Presenters: Craig Martin, Senior Executive Vice President, Adcom; Hallie Fisher, Senior Vice President of Transportation
> On Demand Link Coming Soon
"5 Top Takeaways from TMSA 2019 Annual Conference" (48 minutes)
Presenters: Brian Everett, CEO, TMSA; Beth Malik, Director, Marketing & PR, SMC3 and TMSA Treasurer; Jason Ickert, Integrated Logistics Manager, Energy Transportation Group and TMSA Membership Committee Chair; Andrew Gulovsen, Director of Sales, Transportation Intermediaries Association and TMSA Education Committee Co-Chair; Jill Schmieg, Founder & Chief Strategist, Sol de Naples Marketing and TMSA Education Committee Co-Chair
"How to Leverage AI and BI to Impact Your RFP Success" (47 minutes)
Presenters: John Golob, CMO, Winmore Software; Caitlin Meaden, Director of Marketing, GenPro; Brian Everett, CEO, TMSA
"Solutions for Your Sales Training Strategy (specifically in Transportation & Logistics!)" (58 minutes)
Presenters: Sara Black and Holly LaBoda, Partners & Co-Founders, Luminaries Consulting, Inc.
"5 Steps to Modernize Your Sales & Marketing in Transportation" (55 minutes)
Presenter: Brian Everett, CEO, Transportation Marketing & Sales Association
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"8 Ways to Improve Customer Experience through Digital Communications" (53 minutes)
Presenter: Nadine Nocero, Director Client Services, SyncShow
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"Tips on How to Incorporate Powerful Video that Generates Results" (60 minutes)
Presenter: Rob Puleo, Principal and Creative Director, Tightrope Media Group
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"CRM: Finding the Right Solution for Your Transportation/Logistics Firm" (54 minutes)
Presenter: Jennifer Karpus-Romain, Director of Marketing, Intelestream
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"Strengthening Relationships: Effective Listening Through Empathy" (52 minutes)
Presenter: Eric Maddox, Speaker, Negotiator, Consultant, Author
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"Modern SEO" (63 minutes)
Presenter: Mike Corak, Vice President/General Manager at DAC Group
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"How To Win High-Value Deals With Social Tactics And Advanced Account Based Selling" (44 minutes)
Presenter: Jamie Shanks, CEO of Sales for Life, the world's definitive social selling training and coaching company
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"Real Account-Based Marketing Using LinkedIn" (61 minutes)
Presenter: Ian Addison, LinkedIn ABM
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"Video: Your Secret Weapon for Lead Generation & Customer Acquisition" (57 minutes)
Presenter: Samuel Thimothy, Vice President, OneIMS and Co-Founder of Clickx, a marketing intelligence program
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"Building a Business Case for Alignment" (58 minutes)
Presenter: Jeff Davis, Founder of jd2 Consulting Group
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"The Secret of Winning Sales Teams" (60 minutes)
Presenter: Mike Brooks, Mr. Inside Sales
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"The Minimum Viable Email Sequence" (61 minutes)
Presenter: Arvell Craig, Marketing Consultant, Executive Coach, Design That Speaks
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"Getting the Most from Marketing Automation" (54 minutes)
Presenter: Jill Schmieg, Chief Strategist, Sol de Naples Marketing
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"The Future of Sales & Marketing: How to Eliminate Silos, Get Results" (58 minutes)
Presenter: Marcus Sheridan, President, The Sales Lion
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"2017 TMSA Annual Sales & Marketing Metrics Study" Webinar & E-Book Package (53 minutes)
Presenter: Hernan Vera, Managing Partner, Sales Outcomes
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"Digital Marketing Transformation Trends in Transportation & Logistics" (65 minutes)
Presenters: Entrepreneur, author, and venture catalyst Chris Snook; and Kirk Waterman, Senior Strategist, Elevated.com
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"Understanding Your Buyers' 'Buying Style' to Enhance Sales Success" (63 minutes)
Presenter: Joel McGinley, Managing Director, TranStrategy Partners, Inc.
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"How Digital Marketing Can Help You Grow Your Business Today" (57 minutes)
Presenter: Art Moryedi, Founder and Creative Director, Marlik Group
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"Identifying Buyers In The Supply Chain" (65 minutes)
Presenters: Bob Rippel, Performance Consultant, RJ Learning Group; Colin Longren, VP & General Manager, The Millau Group
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"How To Leverage SEO To Reach Buyers At Every Stage of the Buyer Journey" (75 minutes)
Presenter: Steve Wiideman, Wiideman Consulting Group
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"Pulse of the Media" (56 minutes)
Presenters: Bill Fahrenwald, Principal, James Street Associates; Bill Vantuono, Editor, Railway Age
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"Never Cold Call Again: Prospecting Secrets for 2017" (55 minutes)
Presenter: John Boyens, Co-Founder of Boyens Group
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"The Future of Content Marketing: The Content Brand" (58 minutes)
Presenter: Joe Pulizzi, entrepreneur, author, podcaster, and founder of Content Marketing World
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"9 Steps To Launch A Thought Leadership Program" Webinar & E-Book Package (53 minutes)
Presenters: Jill Schmieg, Chief Strategies Sol de Naples Marketing; Chris Saynor, Strategic Advisor, eft Supply Chain & Logistics Intelligence)
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"2016 TMSA Annual Sales & Marketing Metrics Study" Webinar & E-Book Package (53 minutes)
Presenter: Hernan Vera, Managing Partner, Sales Outcomes
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"Taking The Mystery Out Of Responding To RFI/RFP/RFQs" (47 minutes)
Presenters: Dave Balawender, Manager Solutions, FedEx Services; Marilyn Janas, President, TRANSVORTO
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