---
title: "What Logistics Buyers Say: How to Get and Keep Their Attention"
description: Learn how to best get and keep the attention of logistics buyers, including what strategies and tactics to use to get a response and what not to use that will turn them off.
image: https://www.tmsatoday.org/hubfs/Jim-bierfeldt-conf2020-1200.jpg
---

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# What Logistics Buyers Say: How to Get and Keep Their Attention

It can be difficult getting the attention of logistics buyers, let alone keeping it. Every other year, Logistics Marketing Advisors surveys logistics buyers on the best ways to get and keep their attention. In this session, president and senior marketing advisor Jim Bierfeldt will dive into their 2020 findings and provide:

- A summary of the report
- What strategies and tactics to use to elicit a buyer response
- What stratgegies and tactics to avoid that will instantly turn off a buyer

![Jim Bierfeldt BW 1200](https://www.tmsatoday.org/hs-fs/hubfs/Events/TMSA%202020%20Annual%20Conference/Speaker%20Photos/Jim%20Bierfeldt%20BW%201200.jpg?width=200&name=Jim%20Bierfeldt%20BW%201200.jpg)

Presented by Jim Bierfeldt, president, Logistics Marketing Advisors

*Jim is a senior marketing advisor within the logistics industry. He has had a 35-year career in marketing and communications, including 25 within the logistics industry. He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses.*

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