Too good to be true? Even possible at all? That’s what Conrad Winter said when TMSA’s Education Committee asked him to present on this topic! But wait – dare to dream for a moment longer. If you really only had one hour, what content could you create? How would you do it. And could it be considered “killer?” Get answers to these questions and make it your reality in this session, where you’ll learn fast, savvy and smart tricks of the trade to quickly develop powerful, relevant content. As a self-described long-format content writer who never thinks he’s writing fast enough, Conrad Winter will lead you through some thought-provoking methods, tips and techniques useful for any content, communications or marketing role.

MEET THE PRESENTER

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    Conrad Winter

    Logistics Content and Copy Writer

    Conrad spent his formative years as a copywriter at advertising agency, Young & Rubicam in Chicago where his clients included International Trucks, Jim Beam and Leinenkugel’s Beer. Today he specializes in writing blog articles, case studies, websites and white papers for companies in transportation and logistics. He brings an agency style of writing and working to the companies he works for, including Crowley, TradeLens, RLS Logistics, JAXPORT and CustomsNow.