Meet the Speakers
Lexi Farris
Director of Strategy, Upwell Revenue Software
Lexi Farris brings a decade of experience across financial sales, enterprise logistics, and high-growth startups, with a proven track record of navigating companies from seed stage through Series B funding. Her focus has consistently been on scaling revenue and operations in the freight and fintech space.
She began her career in financial sales before moving into enterprise sales at Worldwide Express. She then served as Director of Sales at Denim, where she played a key role in building and leading the revenue team through rapid growth. Now Director of Strategy at Upwell, Lexi leads go-to-market efforts to help logistics companies unlock cash flow and streamline operations.
Kevin Coomes
EVP of Sales at Chain
Kevin brings 17 years of sales, business development, and start-up experience to Winmore, spanning healthcare, energy efficiency, logistics, and technology. He began in transportation and logistics in China, managing ocean and air imports for Phoria Energy Solutions and supporting commodities and agricultural logistics projects with AnSen Beyond Investments.
After 3 years in China, where he became fluent in Mandarin, Kevin returned to the U.S.. Over the past 13 years, he has built an extensive network and driven success in logistics through consulting at Metafora (formerly CarrierDirect) and leading sales, marketing, and product growth at ExFreight Zeta, Inc., Revenova, LLC, and Greenscreens.ai. At Revenova, a leading TMS start-up, he spearheaded 10X revenue growth with $100k ACV as Director of Sales. Most recently, as VP of Sales and later CRO at Greenscreens.ai, he achieved over 2300% revenue growth and 3900% customer growth in under 3 years. Now, as Executive Vice President at Chain LLC, Kevin is driving their commercial strategy and team toward exponential growth.