TMSA ELEVATE

June 8 - 10, 2025

Looking for the top global conference for marketing and sales professionals in the transportation and logistics industry? TMSA ELEVATE is the ultimate event for industry professionals to connect, learn, and grow.

"I was able to take all the information from all the speakers [at ELEVATE] and implement it into my business and see immediate results…I had such a great time - I felt so welcome and I felt a sense of belonging."

Roslyn Ellerbee
CEO/Founder at Express Errands & Courier

“The conference exceeded our expectations in every way. We were able to engage with attendees and gain valuable insights into their businesses. The networking opportunities were abundant, from the opening celebration to the breaks, coffee talks, and roundtable discussions. As a solution provider, we found the conference to be immensely valuable, and we're already looking forward to attending and sponsoring again next year.”

Terry Nawrot
CEO at VideoRequest

"I loved the opportunity to connect with other professionals who were interested in similar topics. I also loved how welcoming everyone was! It's never easy coming to an event alone but I had an incredible experience."

Kevin Hayes
Vice President, Sales at ContainerPort Group

Optional Networking Opportunities

We know you love getting to see the city we're in so we've selected a few fun add-on networking activities for you!

Check them out and register for all you're interested in.

We want to ensure these events are accessible to everyone. If you have limited mobility, please let us know and we will arrange transportation for you.

Option 1 Title

This will be one of our fantastic options we are going to offer TMSA ELEVATE attendees! We can't wait for everyone to join us in Austin and have some fun at this place. It is going to be great and we hope you love it! Link here!

Option 1 Title

Opening Keynote

Kate DiLeo

CEO + Brand Architect

Transforming StoryTELLING into StorySELLING

Storytelling is a powerful tool for sales and marketing professionals, but it can only take you so far if you aren’t delivering the right information, at the right time, to the right people. In this keynote presentation, Kate DiLeo will guide attendees on how to amplify their sales and marketing messaging capabilities beyond just storytelling capabilities. They will know how to have conversations that truly convert.

It’s time to debunk outdated branding myths and learn how to build a brand that is the path of least resistance to revenue. Kate will clarify how to build and deploy brand messaging to get more prospects to the table, more users who click, and more customers who buy, as well as outline the top prospecting techniques that surgically enable dealers to get in front of more of the right buyers at the right time.

Want to dive deeper and maximize your results?

We're offering a special 90-minute virtual workshop, "Build YOUR Organization’s Brand Trifecta Messaging to Have Conversations That CONVERT!", July 8, 2025 with Kate Dileo. Designed to maximize your understanding and results, this session will build on key principles from her keynote while offering fresh insights for anyone looking to elevate their branding game.

You can either bundle with your ELEVATE registration or purchase separately. This workshop is open to anyone which makes it perfect for team members who cannot attend the conference. Kate’s ELEVATE keynote recording will be available in the member portal after the event, ensuring everyone can fully engage with her insights and strategies. Don’t miss this chance to take your branding to the next level!

June 10 11:00am - 12:00pm

Economic Panel

As we enter a year of potential rebound for the transportation and logistics industry, the question looms: what will a "recovery" actually look like in 2025? In this panel, leading industry economists and experts will examine the economic indicators that signal a shift back toward growth, focusing on what lies ahead for the second half of the year.

Key topics will include:

Outlook on Freight Volumes and Rates
Global and Domestic Economic Trends
Disruptive Events and Opportunities

Agenda

We’re working hard to curate the best programming in the industry. Check back soon for more details.

*Schedule subject to change. All times in CST

1:00-7:00 p.m. Capital B Foyer

Registration

Grab your name badge, swag bag, and stop by the membership committee table if you're new or have any questions.
3:30-5:00 p.m. Capital Foyer

Community GiveBack

Network and give back to the local community. TMSA is excited to partner with Latinitas, a program dedicated to empowering young Latinas through technology, media, and leadership skills.

This year, we will be will building kits for their summer program while also getting the chance to network with other attendees. It's a great way to ease into the conference!
5:00-6:00 p.m. Capital Ballroom

Newcomers Welcome

TMSA welcomes all new attendees to attend this Newcomers Welcome to meet and greet with fellow newbies to the event, members of the TMSA Membership Committee, and your veteran buddy.
6:00-8:00 p.m. Capital Ballroom

Opening Reception

Everyone is invited to the Opening Reception for dinner, drinks, and great conversations! Get to know your fellow attendees before we kick off a full day tomorrow.

7:00 a.m.-4:00 p.m. Capital Foyer

Registration

Stop by to grab your name badge and swag bag before heading into the conference. We'll also be available if you have any questions!
7:30-8:15 a.m. Capital Foyer

Breakfast
8:15-8:30 a.m.

Break
8:30-9:00 a.m. Capital Ballroom

Opening Remarks
9:00-10:00 a.m. Capital Ballroom

Opening Keynote

Transform StoryTELLING into StorySELLING: Conversations That Close Deals

Discover how to transform your brand messaging into the path of least resistance to revenue. In this keynote, Kate DiLeo will reveal strategies to craft compelling sales and marketing messages that convert, aligning teams and attracting the right buyers at the right time.

Read More About This Session
10:00-10:15 a.m. Capital Ballroom

Flex Your Brand: Building a Powerful Identity in Logistics

15-Minute Chronicles: Stories That Leave a Mark
In the fast-paced world of logistics, standing out is more than just having a great product or service—it’s about building a brand that people remember. Robert Bain, coined as The Strongest Man in Logistics, shares how personal branding has fueled his career and led to business success.

Read More About This Session
10:15-10:30 a.m.

Break
10:30-11:30 a.m. Capital Ballroom

Unlocking the Secrets to Get, Keep, and Grow Your Ideal Customers Panel

Winning and retaining the right customers isn’t just a goal - it’s the foundation of long-term success in logistics. This panel will dive into real-world strategies and innovative approaches to help you attract, retain, and expand your ideal customer base.

Learn More
11:30 a.m.-12:00 p.m. Capital Ballroom

Building Trust and Winning Business: The Sales & Marketing Impact of Fraud Prevention

In this session, learn how Circle Logistics leverages their mission to combat fraud as a key differentiator, using Account-Based Marketing and Sales Approaches to target shippers facing these challenges, strengthen vendor partnerships, build trust, and close new business.

Learn More
12:00-1:00 p.m Stephen F's/Cafe Fuller

Lunch Roundtables
1:00-1:15 p.m.

Break
1:15-2:15 p.m Capital Ballroom

Shipper's Panel

In this session, you’ll gain firsthand voice-of-customer insights on what truly matters to shippers, what’s shaping their decisions, and what they look for in their partners.

Learn More
2:15-2:30 p.m. Capital Ballroom

Every Role, Every Step: The Making of a Leader

15-Minute Chronicles: Stories That Leave a Mark

Kristy Knichel isn’t your typical CEO. Before she ever stepped into the leadership spotlight, she got her hands dirty—literally and figuratively—working nearly every job in her family’s logistics business. Her path wasn’t paved by a title—it was built on tenacity, humility, and a drive to truly know the business inside and out.

Read More About This Session
2:30-3:00 p.m.

Break
3:00-3:45 p.m. Capital Ballroom/Assembly Rooms

Breakout Sessions

DEMO TRACK: How to Drive Driving Sales and Marketing with Video - Jillian Montrello, VideoRequest

General Breakout: Getting Ahead with Intent Data with Clara Flaherty, CarrierSource

Marketing Breakout: The Modern Marketer's Playbook: Integrating Paid Media, Influencer Marketing, and the Rule of 7 for Maximum Impact

Sales Breakout: The Science of Cold Outreach: Data-Driven Strategies for Better Responses
3:45-4:00 p.m.

Break
4:00-5:00 p.m. Capital Foyer

Sponsor Meet & Greet
5:00-6:00 p.m.

Break
6:00-6:30 p.m. Capital Ballroom

Blazer's Battle (Happy Hour)
6:30-9:30 p.m. Capital Ballroom

Blazer's Bash

8:00-9:15 a.m. Capital Ballroom

Breakfast & TMSA Member Meeting
9:15-10:00 a.m. Capital Ballroom

General Session: From Green to Growth: How Sustainability Drives Sales, Brand, and Bottom Line in Transportation

Sustainability is no longer a buzzword—it’s a business imperative. As regulations evolve, shipper demands shift, and public expectations rise, transportation and logistics companies are being challenged to adopt environmentally responsible practices without compromising efficiency or profitability.

Read More About This Session.
10:00 - 10:15 a.m. Capital Ballroom

15-Minute Chronicles: Stories That Leave a Mark
10:15-10:45 a.m.

Coffee Talks
10:45-11:00 a.m.

Break
11:00 a.m.-12:00 p.m. Capital Ballroom

Economic Panel
As we enter a year of potential rebound for the transportation and logistics industry, the question looms: what will a "recovery" actually look like in 2025?...

In this panel, leading industry economists and experts will examine the economic indicators that signal a shift back toward growth, focusing on what lies ahead for the second half of the year.
Read More About This Session
12:00-1:00 p.m. Stephen F's/Cafe Fuller

Lunch
1:00-1:45 p.m. Capital Ballroom

Breakout Sessions

DEMO TRACK: Future-Proofing Transportation & Logistics: Upskilling Your Workforce with AI for Immediate ROI

General Breakout: Aligning Brand and Revenue Goals: A Live Problem-Solving Lab with Leigh Sauter and Beth Potratz, Spark Change Lab

Marketing Breakout: Let's Get Reel: Short Video Working Session with Michelle LeBlanc, Drop & Hook

Sales Breakout: Selling Through Saturation Panel
1:45-2:00 p.m.

Break
2:00-2:45 p.m. Capital Ballroom

Breakout Sessions
2:45-3:00 p.m.

Break
3:00-3:45 p.m. Capital Ballroom

SXSW Unpacked: Moving, Marketing, and Selling the Magic of SXSW

SXSW isn't just one of the nation's largest entertainment events—it’s a logistical marvel. This presentation dives into the intricate transportation network of planes, trains, and trucks that ensures attendees, equipment, and experiences arrive seamlessly in Austin.

Beyond transportation, we'll explore how marketing initiatives and side events are strategically coordinated to amplify the festival’s impact.

Additionally, logistics, marketing, and sales professionals will gain actionable insights into turning B2C techniques—like those used to captivate SXSW audiences—into effective strategies for their B2B businesses. From aligning travel schedules to managing brand activations and closing deals, discover the behind-the-scenes magic and actionable takeaways that make SXSW a global phenomenon.

Read More About This Session
3:45-4:00 p.m. Capital Ballroom

Maximizing Conference ROI: How to Take it With You and Closing of Show
In this power-packed 15-minute 'How to Take it With You' session, we'll turbocharge your post-conference strategy. Dive straight into actionable insights on extracting conference learnings, crafting implementation plans, and showcasing your ROI. Learn quick reflection techniques, goal-setting hacks, and practical implementation tips to hit the ground running upon your return. Don't just attend – seize the opportunity to make every minute count and drive transformative change.

Eyebrow Lorem

Inspirational Speakers

View the Lineup

James T. Kirk

VP of Statistical Analysis +
Data Reconfiguration

Leonard McCoy

VP of Statistical Analysis +
Data Reconfiguration

Janice Rand

VP of Statistical Analysis +
Data Reconfiguration

Montgomery Scott

VP of Statistical Analysis +
Data Reconfiguration

Still not sure?

Just a few reasons to attend ELEVATE:

Meet your people! Network with fellow sales and marketing professionals in transportation and logistics.
We consistently offer top-notch education! You'll be able to bring valuable ideas back to your team and implement quickly.
Since we focus on sales and marketing, we offer a more intimate conference experience. No overwhelming tradeshow floors to walk through. You'll get plenty of opportunities to have real conversations and make new connections!
Nervous to attend ELEVATE for the first time? We got you covered. We set you up with a veteran buddy, so you'll know at least one person before ever entering the show, as well as host an interactive Newcomers Reception!

$ 1,390

Member

What's Included

Registration for 1 person
All Main Event Sessions
Blazer's Bash, Meals and Snacks Included
Member registration discount
Access to session recordings / presentations post-event

$ 1,840

Non-Member

What's Included

Registration for 1 person
All Main Event Sessions
Blazer's Bash, Meals and Snacks Included

Optional Networking

Options Available

Private Bat Watching Boat Tour
Walking Tours
More to come...

Learn More

THANK YOU TO OUR 2025 SPONSORS

Gold Sponsors

Silver Sponsor

Bronze Sponsors

Corporate Sponsors

TMSA ELEVATE

Optional Networking Opportunities

Option 1 Title

Option 1 Title

Option 1 Title

Option 1 Title

Opening Keynote

Kate DiLeo

Transforming StoryTELLING into StorySELLING

Want to dive deeper and maximize your results?

Economic Panel

Agenda

Registration

Community GiveBack

Newcomers Welcome

Opening Reception

Registration

Breakfast

Break

Opening Remarks

Opening Keynote

Transform StoryTELLING into StorySELLING: Conversations That Close Deals

Flex Your Brand: Building a Powerful Identity in Logistics

Break

Unlocking the Secrets to Get, Keep, and Grow Your Ideal Customers Panel

Building Trust and Winning Business: The Sales & Marketing Impact of Fraud Prevention

Lunch Roundtables

Break

Shipper's Panel

Every Role, Every Step: The Making of a Leader

Break

Breakout Sessions

Break

Sponsor Meet & Greet

Break

Blazer's Battle (Happy Hour)

Blazer's Bash

Breakfast & TMSA Member Meeting

General Session: From Green to Growth: How Sustainability Drives Sales, Brand, and Bottom Line in Transportation

15-Minute Chronicles: Stories That Leave a Mark

Coffee Talks

Break

Economic Panel

Lunch

Breakout Sessions

Break

Breakout Sessions

Break

SXSW Unpacked: Moving, Marketing, and Selling the Magic of SXSW

Maximizing Conference ROI: How to Take it With You and Closing of Show

Inspirational Speakers

James T. Kirk

Leonard McCoy

Janice Rand

Montgomery Scott

Still not sure?

Just a few reasons to attend ELEVATE:

Get Your Tickets Now!

Member

Non-Member

Optional Networking

THANK YOU TO OUR 2025 SPONSORS

Gold Sponsors

Silver Sponsor

Bronze Sponsors

Corporate Sponsors

Media Partners

Gold Sponsors

Silver Sponsor

Bronze Sponsors

Corporate Sponsors

Media Partners

Ready to take your knowledge to the next level?