Go Back Up

June 10 1:00- 1:45 pm

Selling Through Saturation Panel

In an industry flooded with competition and challenged by ever-evolving customer expectations, how do top performers continue to drive growth? Selling Through Saturation brings together a powerhouse panel of industry sales leaders to share real-world strategies, mindset shifts, and tools that help cut through the noise and close deals in even the most crowded markets. Whether you're selling services, technology, or capacity, this session will arm you with tactics to stay relevant, persistent, and profitable.

Attendees of this session will learn how to:
Stand Out or Step Aside: Learn how to refine your messaging and value proposition to break through buyer fatigue and stand apart in a sea of sameness.
Shift from Transactional to Trusted: Discover how relationship-building and thought leadership are key tools for winning long-term business in a saturated market.
Build Resilience in the Sales Cycle: Hear how top sales professionals stay motivated, adapt to rejection, and pivot strategies to keep pipelines flowing in tough environments.

Stay tuned as we reveal more panelists—this is one session you won’t want to miss!

Meet the Panelists

Mia Mazal

Mia Mazal - Moderator 

Co-Founder at Talento

As a Registered Behavioral Therapist, Mia worked closely helping kids with severe needs gain communication skills and a better opportunity at life. While finishing her studies, she knew she loved constantly changing and fast-moving environments, so she took a leap of faith into the world of operations, stepping into a role at a nearshoring firm in Colombia. From there she expanded to marketing and sales.

What began as a sudden career shift quickly turned into a success story—Mia became a well-connected figure in the Logistics and Transportation industry, attending key events, forging powerful partnerships, and earning the nickname “LinkedIn Mia” for her strong presence on the platform.

Now, as the Co-founder of Talento, Mia leads with the same charisma and drive that propelled her rise. She is dedicated to helping logistics businesses seamlessly integrate nearshore talent and AI/BI solutions into their operations in a smarter, faster, limitless way.

 

Taylor Vandersteenhoven

Taylor Vandersteenhoven

Enterprise Sales Manager at Revenova 

Taylor embarked on her sales career in 2012, after earning her Logistics and Marketing degree from "the" UT, Go Vols. She spent the next 12 years fully immersed in freight brokering, consistently exceeding quota. Inspired by her family's century-old produce business, Taylor understands the value of honest communication and dedication.

She has learned, it's all about the details and who you know, especially with reefer LTL and 7 pick 5 drop produce loads. After using Revenova with 2 prior brokerages, the switch to TMS enterprise sales last year was seamless. "The proof is in the puddin", and "You get what you give" are a few of her sales mantras. With two boys (ages 5 and 1) and an Army Veteran husband, Taylor values daily routine, self-discipline, and community. Last summer she joined the North Carolina Trucking Association's Women in Trucking Advisory Board where she readily volunteers and advocates for the industry.

Taylor makes time for self-care with yoga, reading, and walking their corgi, Money Penny. 

Russell ThorpRussell Thorp

Vice President of Sales and Logistics at TA Dedicated

Russell Thorp is the Vice President of Sales and Logistics at TA Dedicated, a TFI Company and leader in North American transportation. With a career spanning asset-based fleets, asset-light operations, and third-party logistics, Russell brings a unique, end-to-end perspective to solving complex supply chain challenges.

Known for building scalable sales processes and developing high-performing teams, Russell leads with a "make it happen" attitude and a commitment to elevating those around him. His leadership style combines strategic execution with practical, in-the-trenches experience, earning trust from both customers and colleagues alike.

At TA Dedicated, he drives commercial strategy, customer growth, and logistics innovation, helping shippers rethink their transportation models to create long-term, measurable value.

Kevin CoomesKevin Coomes

EVP of Sales at Chain

Kevin brings 17 years of sales, business development, and start-up experience to Winmore, spanning healthcare, energy efficiency, logistics, and technology. He began in transportation and logistics in China, managing ocean and air imports for Phoria Energy Solutions and supporting commodities and agricultural logistics projects with AnSen Beyond Investments. After 3 years in China, where he became fluent in Mandarin, Kevin returned to the U.S.. Over the past 13 years, he has built an extensive network and driven success in logistics through consulting at Metafora (formerly CarrierDirect) and leading sales, marketing, and product growth at ExFreight Zeta, Inc., Revenova, LLC, and Greenscreens.ai. At Revenova, a leading TMS start-up, he spearheaded 10X revenue growth with $100k ACV as Director of Sales. Most recently, as VP of Sales and later CRO at Greenscreens.ai, he achieved over 2300% revenue growth and 3900% customer growth in under 3 years. Now, as Executive Vice President at Chain LLC, Kevin is driving their commercial strategy and team toward exponential growth.


Ready to take your knowledge to the next level?