About the Speaker

Michelle LeBlanc is the founder of Drop & Hook, a marketing agency specializing in solutions for transportation and logistics companies. Over the last decade, she has developed a specialty in transportation and logistics marketing, working with 3PLs, truckload carriers, and technology leaders in the developing digital freight space.

Her work has spanned B2B and technology product marketing, social media brand building, employee engagement and recruitment strategies. Previously she worked at marketing agencies Fuseideas and Industrium (formerly Kemp Goldberg Partners), leading social media, email, content, and inbound marketing efforts, and held social media strategy roles at advertising firm KBS+, and at IIR USA, a marketing event firm. From counseling c-level leaders at Fortune 1000 firms to shepherding fledgling brands to launch, her marketing experience is strategic and goal-oriented, both platform and medium-agnostic; with a focus on embracing marketing technology and measurement tools to develop and serve the right content and messaging to the target audience at the right time.