From the beginning, Trucker Tools was created to serve the needs of the small carrier community. By focusing on serving the unique needs of the end user, this boot-strapped start-up gradually expanded through word-of-mouth and customer advocacy as the transportation industry began its digital transformation.

    Product updates such as real-time visibility in 2013, digital freight matching in 2016 and the industry’s first Book-It-Now® tool in 2020 continued to drive growth over time, but none of those updates would have reached the market without smart sales and marketing strategies to support them.

    In this session, you’ll hear from Trucker Tools Chief Customer Office Prasad Gollapalli about his journey from founder to team leader, and the decisions that helped Trucker Tools become transportation’s most downloaded mobile app. Attendees will learn:

    • Sales and marketing strategies Trucker Tools employed to achieve radical growth
    • How Gollapalli strategically approached sales and marketing spending and goal setting, and the operational decisions Trucker Tools made to achieve them
    • Why Trucker Tools made the decision to pursue acquisition
    • Why industry collaboration is the newest area of growth for the Trucker Tools team

    Prasad Headshot

    Prasad Gollapalli, Founder and Chief Customer Officer, Trucker Tools

    Prasad Gollapalli is founder and Chief Customer Officer of Trucker Tools. As Trucker’s Tools chief strategist and solution visionary, Prasad brings to the company nearly 20 years of experience in management and product strategy with trucking and shipping software companies.