Marketing Practitioner Track

Build practical marketing skills, execute smarter campaigns, and drive measurable results in the transportation and logistics industry.

The Marketing Practitioner Track is built for marketing professionals who execute campaigns, manage projects, and bring creative ideas to life in the transportation and logistics industry. Whether you’re focused on digital marketing, content creation, social media, event promotion, or recruitment campaigns, this track equips you with the tools, tactics, and inspiration to deliver measurable results.

From practical workshops at TMSA's ELEVATE Conference to resources and templates in the TMSA Member Portal, you’ll gain actionable skills you can use immediately to elevate your marketing game.

Who This Track is For

The Marketing Practitioner Track is ideal for marketing professionals working in transportation, logistics, and supply chain organizations who want to strengthen execution-level skills and grow their careers.

Marketing Managers & Coordinators
Digital Marketing Specialists
Content Creators & Copywriters
Social Media Managers
Event & Tradeshow Coordinators
HR Professionals managing recruitment and retention campaigns
Talent Acquisition & Employer Branding Specialists

Who This Track is For

What You’ll Learn

Hands-On Marketing Skills You Can Use Immediately

The Marketing Practitioner Track focuses on practical, execution-level training designed specifically for transportation and logistics marketing teams.

Hands-On
Learning

Step-by-step training in social media marketing, content creation, SEO, and campaign execution.
How-to workshops on marketing automation, analytics, and lead generation.
Campaign planning and execution tips from transportation and logistics marketing professionals.
Best practices for recruitment marketing and employer branding to attract top talent.

Real Connections
& Collaboration

Network with other marketing practitioners in the transportation and logistics industry.
Participate in interactive breakout sessions and project showcases at TMSA ELEVATE.
Join virtual meetups focused on marketing performance, retention, and growth.

Partner &
Vendor Access

Explore marketing tools and platforms that improve campaign efficiency.
Connect with vendors who specialize in transportation and logistics marketing.
Meet recruitment marketing partners who can support hiring and employer branding initiatives.

Learn In Person at TMSA ELEVATE

The Marketing Practitioner Track includes immersive, hands-on learning experiences at TMSA ELEVATE, TMSA’s annual conference for transportation and logistics sales and marketing professionals.

TMSA ELEVATE 2026
Denver, Colorado
June 7–9, 2026

At ELEVATE, you’ll gain practical marketing insights, collaborate with peers, and learn from industry experts while tackling real-world transportation and logistics marketing challenges.

Learn More About ELEVATE

Potential Marketing Practitioner–Focused Topics at ELEVATE

"Designing Campaigns That Drive Leads and Conversions"
"Social Media Strategies That Work in B2B Transportation"
"Writing Copy That Sells and Inspires Action"
"Maximizing Event ROI Before, During, and After"
"Leveraging Analytics to Improve Campaign Performance"
"Recruitment Marketing That Attracts and Retains Talent"
"Building Employer Branding Campaigns That Resonate"

Potential Marketing Practitioner–Focused Topics at ELEVATE

Advance Your Marketing Career Path

The Marketing Practitioner Track supports long-term career growth by helping you understand how your work contributes to broader marketing and business strategy.

Participants will:

Gain clarity on how execution-level marketing supports organizational goals
Learn how to position themselves for marketing leadership roles
Have the opportunity to nominate themselves for the TMSA Rising Star Award

Grow Your Thought Leadership

Marketing practitioners can further elevate their visibility and impact by:

Leading a session at TMSA ELEVATE
Appearing on TMSA’s On the Move podcast

Why Marketing Professionals Choose TMSA

TMSA is the leading association for transportation and logistics sales and marketing professionals. Through education, peer collaboration, and industry-specific resources, TMSA helps marketers learn, grow, and win.

Membership provides access to:

Transportation and logistics-focused marketing education
Peer networking and practitioner-led learning
Tools, templates, and on-demand marketing resources
Career recognition and leadership opportunities

Join Now

Marketing Practitioner Track

Who This Track is For

Who This Track is For

What You’ll Learn