How to get Exceptional Results from Public/Analyst Relations, Lead Generation and Demand Generation Programs

A closed-loop, repeatable, measurable lead gen process is possible, and not as hard as it sounds. Proving ROI on these efforts gives marketing a seat at the table. Never show up to another meeting without the math! Walk away with a simplified 3-step strategy, actual case studies of proven marketing attribution in supply chain, and a financial template to power your decision-making.  This session got rave reviews at the TMSA annual conference. See what all the buzz is about! 

About the Presenters:

Kara Brown is Chief Executive Officer at LeadCoverage. She was one of the first employees at Echo Global Logistics, which grew quickly in three years and her name is on the company's 2009 IPO press release [NYSE: ECHO]. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneurs Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.

Will Haraway is Chief Content Officer at LeadCoverage. Will has 20 years of executive experience in B2B Technology Marketing. Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales.