Sales and Marketing Collaboration: Step 2: Shared Process Can Bridge the Gap and Drive Consistency

We are always searching for our competitive edge in a world that is being disrupted on a seemingly daily basis.

Yet your search can feel like a never-ending needle-in-the-haystack exercise: new theories, old tricks, and a frustratingly long list of failed tactics to grow the business.

Through new research, PATH has discovered and verified a roadmap for pushing you up to—and staying at—the leading edge of your industry. The second step? Building consistent processes to share and action information quickly. The faster you can learn about your customers and turn it into action, the faster you will grow and adapt. Our Exceptional Customer Experience System brings not only revenue growth but operational efficiency.