Bio
Whitney Cowell is the current AVP of marketing at KCH Transportation. With just over 7 years in the supply chain, she’s seen every side of go-to-market teams, instilling a deep love for the customer experience from acquisition to retention.
Beyond her daily role, Whitney serves on the board of directors for TMSA and SHE Trucking, where she’s able to serve alongside her peers in the supply chain.
Session
Stories From the Trenches: Uniting Sales and Marketing
It's time to break down the walls between sales and marketing team.
We're discussing to ways to hold effective interdepartmental conversations and provide actionable steps both sales and marketing leaders can take to their teams – using real examples from the workplace. It’s time to stop leaving revenue on the table and start building a GTM framework that WORKS.
If you’re communicating but “alignment” isn’t happening, this is the session for you.
Tuesday, June 11 at 2:00 p.m.