Chances are, you've had someone in your company ---- maybe even your CEO ---- stop by your desk and ask "when are we going to be on the first page of Google?" It goes without saying that achieving this is much harder than most people think.
In this 4 hour workshop, we'll start with the basics of SEO for your company's website, breaking down the components that make it 'Google-friendly'. We'll showcase the 'before and after' of SEO with a transportation & logistics company case study, so you witness first hand what success looks like. Then, you'll go 'hands-on' to rewrite the content, tags and code for your own site, and develop an action plan to continue the work back at the office. Since we know your outreach efforts extend well beyond your website, we'll also help you take your game to the next level. Together, we'll develop a roadmap that takes all you learned about SEO, and weave it into your content strategy and digital channels such as LinkedIn, Email Marketing and Digital Advertising. Whether you're operating in a large marketing department or simply a 'department of one', this session will give you hands-on, focused experience for the highest impact areas to create Digital Marketing success ---- here and now.
Presented by:
Nathan Misirian, President & Founder, Autumn Consulting
Nathan Misirian is an acknowledged leader in the field of Google search engine marketing. When he's not providing service to his clients, Nathan is a sought-after speaker helping people and businesses gain a more thorough understanding of how it works and the influence it has on today's business world.
Jill Schmieg, Founder & Chief Strategist, Sol de Naples Marketing; and TMSA Education Committee Co-Chair
Jill Schmieg is founder and chief strategist at Sol de Naples Marketing, a Florida-based marketing services firm. After spending more than 10 years in the logistics industry, Jill now provides marketing advisory services and project management to fellow marketers struggling with access to the talent and resources necessary to achieve best-in-class performance. Her firm specializes in branding, communications, campaign development, marketing automation, marketing effectiveness and ROI.
