Why Attend TMSA?
Business and sales executives are facing extraordinary changes in customer expectations, technology, and the talent need to drive results. Marketing and communications professionals are feeling unprecedented pressure to create, communicate, deliver and exchange dynamic offerings that have value for prospects, customers, partners, and the workforce. Find the practical applications, trusted insights, and real-world solutions that will help you to succeed - all with a particular focus on the unique challenges of the freight transportation and logistics world!
Deliverable measurable results through assessment, bench-marking, implementation and execution. Interact with your industry peers to gain first-hand insight from those facing similar challenges to yours, including business growth, marketing and sales effectiveness, team performance, lead generation and pipeline management.
Drawing upon the largest network of marketing and sales leaders and practitioners in North American transportation and logistics, you'll gain from our insights into the full spectrum of marketing and sales issues, from strategic business planning; alignment of Marketing, Sales and Operations; The Buyer's Journey; the Customer Experience (CX), technology and automation. Through objective, empirically backed evidence and best-practice examples, TMSA will help your organization take action against all critical components driving revenue growth and business success.
Meet face-to-face with experienced, knowledgeable representatives from marketing and sales technology innovators and the industry media to creative, media buying, and marketing firms and many other professional services. Identify the tools needed to find and convert prospects to customers, manage market intelligence and customer data, and much more.
Attending this conference will empower you to:
- Leverage transportation-specific expertise in Marketing and Sales for the benefit of your company’s growth and expansion
- Speak knowledgeably about the strategies and tactics necessary to deliver an impactful Marketing, Sales and Business Strategy
- Formulate, execute and measure multi-channel, multi-faceted initiatives and support that help you deliver more value to customers as they engage with you and your company