A closed-loop, repeatable, measurable lead gen process is possible, and not as hard as it sounds. Proving ROI on these efforts gives marketing a seat at the table - never show up to another meeting without math. Walk away with a simplified 3-step strategy, actual case studies of proven marketing attribution in supply chain and a financial model that will power your decision-making.


Presented by:

Kara Brown, Chief Executive Officer at LeadCoverage, and Will Haraway, Chief Content Officer at LeadCoverage


Kara Brown was one of the first employees at Echo Global Logistics, which grew quickly in three years and her name is on the company's 2009 IPO press release [NYSE: ECHO]. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneurs Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.

Will Haraway has 20 years of executive experience in B2B Technology Marketing. Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales.