Company: Lipkins Consulting Group LLC
L'areal Lipkins is a B2B sales expert, consultant, and speaker with over ten years of experience teaching salespeople how to convert more prospects into paying clients.
Although L'areal has experience working with companies in over 50 industries, what really makes L'areal unique is that she makes sales very simple and repeatable. As a result, salespeople can quickly go from information to implementation and start seeing results immediately.
Before starting her consulting firm in 2018, L'areal was a sales trainer and consultant at the largest sales training company globally, with over 250+ locations worldwide.
As a speaker, L'areal mixes humor, role-plays, and a straightforward approach to keep audiences of all sizes engaged and on their toes. Within minutes it's easy to tell that sales is not just what L'areal talks about it's what she lives and breathes.
Marketing and Sales: How to Grow Revenue through Alignment
It’s the classic battle – Marketing complains that they’re generating a bunch of leads, but sales isn’t converting them. At the same time, the sales team complains that there aren’t enough leads and the ones that do come through aren’t any good.
If your organization wants to grow revenue in 2023, creating marketing and sales alignment is imperative. Marketing and sales alignment helps both functions lean into their expertise while supporting shared goals.
The result is increased innovation, real-time market insights, process improvement, and higher sales conversions.
In this presentation, you will learn the following:
- Common mistakes and misconceptions that divide marketing and sales.
- Three things your organization can do immediately to align marketing and sales better.
- How to create a feedback loop that increases the effectiveness of both functions.
Date/Time: Monday, June 12 at 4 p.m.