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Michelle LeBlanc

Title: Founder
Company: Drop & Hook


Michelle LeBlanc is a content & social media strategist with more than a decade of experience in the space. In 2018, she founded Drop & Hook, an agency offering social media strategy, management and content marketing services to transportation and logistics companies.

Previously she spend 8+ years at advertising and PR agencies leading social media and content marketing engagements for both Fortune 500 companies and local brands. She has also been a featured speaker at a variety of national conferences presenting at SMC³ Connections, CMX Summit, AMPlify and the Transportation Marketing and Sales Association.


All Together Now: Building Growth Through Mission-Driven Cooperation

Non-Profit Organization Wreaths Across America has grown from a simple, individual donation to an international effort spanning more than 3,700 locations in all 50 states and even overseas.

Every year, thousands of volunteers come together to place millions of veterans' wreaths—in no small part thanks to the efforts of 296 trucking company partners! In the process of growing, the organization has needed to scale quickly and embrace technology so that its small team (just over 30 full-time staff) can continue to service the needs of the many corporate partners, civic and community groups that now participate.

In this session, you'll hear actionable insights from collaboration between communications, sales, and operations team members and see how a shared vision keeps the organization as a whole aligned.

Date/Time: Tuesday, June 13 at 9:30 a.m.