Bio
Patrick McFarland is the Senior Director of Marketing at ITS Logistics (a premier third-party logistics company that provides creative supply chain solutions with an asset-lite transportation division that ranks #35 in North America, a top-tier asset-based dedicated fleet, and innovative omnichannel distribution and fulfillment services).
For more than two decades McFarland has worked in marketing, advertising and graphic design in industries including logistics, higher education, healthcare, publishing, advertising and more.
McFarland earned a B.A. in Journalism with an emphasis in Advertising and a Minor in Psychology of Marketing from the University of Nevada, Reno.
Sessions
Uncover how LeadCoverage harnessed ITS’ Drayage and Port Expertise to propel lead generation by cultivating the power of brand awareness and thought leadership. Gain insights into the strategic approach that increased the ROI for ITS tenfold, as well as the pivotal role played by media relations in amplifying their credibility and expertise in the supply chain marketplace.
LeadCoverage co-founders Kara Brown and Will Haraway are joined by ITS’ Marketing Director Patrick McFarland as they speak on their proactive approach to empower businesses in spearheading sustainable results.
Date/Time: Monday, June 12 at 2 p.m.