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Will Haraway

Title: Chief Content Officer
Company: LeadCoverage


Will Haraway has 20 years of executive experience in B2B Technology Marketing. Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, BluJay, Everstream Analytics, and Rubicon Global improve their brand reputations with marketing results that help increase sales.




Date/Time: Monday, June 12 at 2 p.m.

Uncover how LeadCoverage harnessed ITS’ Drayage and Port Expertise to propel lead generation by cultivating the power of brand awareness and thought leadership. Gain insights into the strategic approach that increased the ROI for ITS tenfold, as well as the pivotal role played by media relations in amplifying their credibility and expertise in the supply chain marketplace.

LeadCoverage co-founders Kara Brown and Will Haraway are joined by ITS’ Marketing Director Patrick McFarland as they speak on their proactive approach to empower businesses in spearheading sustainable results.