---
title: "Workshop: The Secret to Selling Value"
description: Attend this workshop to learn how to develop a stronger value proposition that speaks to your customers.
image: https://www.tmsatoday.org/hubfs/TMSA-2021-Conference-1200x630.jpg
---

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# No More Price Wars: The Secret to Selling Value

The transportation industry is crowded. It’s filled with a ton of companies all saying the same thing: “We can offer you better rates or better service.” Alone, that’s simply not enough to differentiate your company or compel prospects and customers to connect, engage and act.

If you find yourself competing on price more than you’d like, you need to develop a stronger value proposition. One that speaks to real customer issues and shows positive impact. Attend this workshop to learn how to do just that. After attending this workshop you will be better equipped to:

- Understand and communicate the value of aligning sales and marketing messaging
- Create a compelling value proposition that speaks to your customers
- Develop an application roadmap that’s clear and compelling
- Walk away with a framework that you can immediately introduce into your organization

## MEET THE ** PRESENTERS

<https://www.tmsatoday.org/no-more-price-wars-the-secret-to-selling-value#widget_1624387071779_1>

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#### Holly LaBoda

Partner and Co-Founder   
 Luminaries Consulting

![Holly-LabodaBW](https://www.tmsatoday.org/hs-fs/hubfs/Events/TMSA%202020%20Annual%20Conference/Speaker%20Photos/Holly-LabodaBW.jpg?width=450&height=450&name=Holly-LabodaBW.jpg)

### Holly LaBoda

Partner and Co-Founder   
 Luminaries Consulting

Holly LaBoda helps logistics companies of all shapes and sizes get, keep, and grow larger customers. As a Partner and Co-Founder of Luminaries Consulting, she loves working with clients to help them achieve their goals. A pragmatic business success partner, she takes a holistic view of an organization’s, or individual’s, current state and future goals and helps them design practical ways to bridge the gap. She wants to see all her clients get real results, fast.

<https://www.tmsatoday.org/no-more-price-wars-the-secret-to-selling-value#widget_1624387071779_2>

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#### Nadine Nocero-Tye

Vice President of Sales & Marketing   
 SyncShow

![nadine-nocerotye-BW-800x800](https://www.tmsatoday.org/hs-fs/hubfs/nadine-nocerotye-BW-800x800.png?width=800&height=800&name=nadine-nocerotye-BW-800x800.png)

### Nadine Nocero-Tye

Vice President of Sales & Marketing   
 SyncShow

Nadine Nocero-Tye has over 10 years of experience in both the B2C and B2B world of digital marketing. She has worked with a variety of companies both domestic and abroad,  including mid-market and Fortune 500 organizations.  Nadine has leveraged her skills in brand building and digital strategy to provide her clients with custom solutions to help them reach their business objectives.  Prior to moving back to Chicago, Nadine worked in-house and for firms nationally and abroad in Seoul, South Korea - honing her relationship and communication skills across different industries and cultures. 

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