The Power of Social Media in the Transportation Industry provides insights on the best practices on writing for social media platforms, types of content marketing and steps on generating optimal interactions.

In this session, you'll learn:

  • How to write content to reach the appropriate audience per platform
  • Understand the importance of social media community among company employees
  • The different types of content marketing for social media
  • How to generate optimal interactions on social media posts
  • Understand the power of social media advertising for recruiting leads

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Katie McPherson, Marketing Manager, Magnum

With over 10 years of experience in Marketing, Katie has seen the importance of how marketing can positively impact a company's growth. Katie has experience in Retail, IT, Business Networking, and now three years of experience in the Transportation industry. Transportation has been the largest learning curve for Katie in all the best ways, as she continues to learn the best practice methods of social media, SEO, website design, and employee engagement. So far, Katie's biggest accomplishment includes organically growing Magnum's overall social media following from 5,000 to 60,000 in the last two years. Magnum's website traffic has doubled in the last six months and advertising efforts have brought in thousands of leads to Magnum. In addition to social media practices, Katie works closely with Magnum's Recruiting department in a joint effort to draw in top talent across the industry utilizing social media, SEO, and website integrations.