Volatility is the New, Newer, Newest Normal, constant swings in the transportation market with subtle to dramatic shifts. George Abernathy will provide an analysis of the current state of the freight market as well as data science indicators that provide actionable signals for upcoming market changes. He will also share timely best practices for carriers during market downturns and the very important role marketing plays in a downturn for freight providers or any industry.
George Abernathy, Emerge President and Board Member has more than 30 years of supply chain and technology experience. He was named 2009 TMSA Marketing Executive of the Year. Notably, George is the former President of leading industry publication FreightWaves where he was responsible for all revenue and commercial efforts, including SaaS, media, and virtual and physical events. George has a breadth of direct industry background, having held executive leadership positions at Transplace, J.B. Hunt, Logistics.com, and Sabre Logistics.