--- title: 2021 TMSA Conference Presentation Library image: https://www.tmsatoday.org/hubfs/TMSA-2021-Conference-1200x630.jpg --- ** ** [![TMSA-logo-reverse](https://www.tmsatoday.org/hubfs/identity/logos/TMSA-logo-reverse.png)](https://www.tmsatoday.org/?hsLang=en) ** [**](https://www.tmsatoday.org/2021-tmsa-conference-presentation-library#mobile-nav) [![TMSA-logo-reverse](https://www.tmsatoday.org/hubfs/identity/logos/TMSA-logo-reverse.png)](https://www.tmsatoday.org/?hsLang=en) Menu ** # PRESENTATION LIBRARY & PHOTOS ### [📸 Click Here to Access 2021 Conference Photos](https://mindsharestrat.sharepoint.com/:f:/g/EozS63Xu6t5JqvaH3dPPM2UB8ck409vuOt8z5BLL3oXXXg?e=eE6mSS) ### Please Note: We will continue to update this page as we receive presentations from our presenters. |     [![Beyond-The-Pivot-500](https://www.tmsatoday.org/hs-fs/hubfs/Beyond-The-Pivot-500.png?width=297&name=Beyond-The-Pivot-500.png)](https://www.tmsatoday.org/hubfs/Beyond-The-Pivot.pdf?hsLang=en)   | | ## [Beyond the Pivot: The Four Investments Smart Teams Are Using to Build the New Future](https://www.tmsatoday.org/hubfs/Beyond-The-Pivot.pdf?hsLang=en) [For months, the word “pivot” was the most popular word in the virtual halls of every successful company. The best companies will look beyond the pivot and will lean into four different investments. They’ll double down on Skills, Character, Relationships and Hustle in intentional ways that bring clarity to chaos.](https://www.tmsatoday.org/hubfs/Beyond-The-Pivot.pdf?hsLang=en) [DOWNLOAD SLIDES](https://www.tmsatoday.org/hubfs/Beyond-The-Pivot.pdf?hsLang=en) | | --- | --- | --- | |   [![Performance-Marketing-500](https://www.tmsatoday.org/hs-fs/hubfs/Performance-Marketing-500.png?width=297&name=Performance-Marketing-500.png)](https://www.tmsatoday.org/hubfs/Performance-Marketing-Aaron%20Craddock.pdf?hsLang=en)   | | ## Performance Marketing: Proven Tips to Get More Leads in an Increasingly Crowded Space Aaron Craddock, CEO of Craddock Holdings, a hyper-growth startup in the transportation industry, provides practical tips you can apply to generate qualified leads for your business, while also providing a unique perspective on the importance of the right mindset to adapt and not get left behind. . [DOWNLOAD SLIDES](https://www.tmsatoday.org/hubfs/Performance-Marketing-Aaron%20Craddock.pdf?hsLang=en)   | | [![Diversity-Equity-Inclusion-500](https://www.tmsatoday.org/hs-fs/hubfs/Diversity-Equity-Inclusion-500.png?width=297&name=Diversity-Equity-Inclusion-500.png)](https://www.tmsatoday.org/hubfs/Diversity-Equity-Inclusion.pdf?hsLang=en)   | | ## Diversity, Equity and Inclusion in the Logistics Industry The industry’s leading experts on diversity and inclusion explore topics such as the definition of Diversity, Equity and Inclusion, DEI as a proven business strategy, examples of DEI strategies and practices in logistics and transportation, and how to spot and overcome biases. [DOWNLOAD SLIDES](https://www.tmsatoday.org/hubfs/Diversity-Equity-Inclusion.pdf?hsLang=en)   | | [![How-to-Hire-More-Drivers-500](https://www.tmsatoday.org/hs-fs/hubfs/How-to-Hire-More-Drivers-500.png?width=502&name=How-to-Hire-More-Drivers-500.png)](https://www.tmsatoday.org/hubfs/How-Do-I-Hire-More-Drivers.pdf?hsLang=en)   | | ## How Do I Hire More Drivers? Best Practices in Driver Recruiting During the Current Driver Shortage Gain best practices, informative real-world data, and a case study from successful driver recruiting campaigns that can help you to grow your driver headcount against all odds. [DOWNLOAD SLIDES](https://www.tmsatoday.org/hubfs/How-Do-I-Hire-More-Drivers.pdf?hsLang=en) | |   [![Embrace-Technology-500](https://www.tmsatoday.org/hs-fs/hubfs/Embrace-Technology-500.png?width=297&name=Embrace-Technology-500.png)](https://www.tmsatoday.org/hubfs/Embrace-Technology-Prepared-Dan-Hellman.pdf?hsLang=en)   | | ## Embrace Technology to be Prepared for the Next 5 Years Learn about the latest trends in technology, how they are shifting the way business is done in transportation, see real-life supply chains that are being disrupted with each technology, and how you need to innovate and adapt to ride the new wave of technology. [DOWNLOAD SLIDES](https://www.tmsatoday.org/hubfs/Embrace-Technology-Prepared-Dan-Hellman.pdf?hsLang=en)   | |   [![Writing-Killer-Content-500](https://www.tmsatoday.org/hs-fs/hubfs/Writing-Killer-Content-500.png?width=297&name=Writing-Killer-Content-500.png)](https://www.tmsatoday.org/hubfs/Writing-Killer-Content-One%20Hour.pdf?hsLang=en)   | | ## Write Killer Content in 1 Hour or Less If you really only had one hour, what content could you create? How would you do it. And could it be considered “killer?” Get answers to these questions and make it your reality in this session, where you’ll learn fast, savvy and smart tricks of the trade to quickly develop powerful, relevant content. [DOWNLOAD SLIDES](https://www.tmsatoday.org/hubfs/Writing-Killer-Content-One%20Hour.pdf?hsLang=en)   | |   [![Digital-Advertising-Equation-500](https://www.tmsatoday.org/hs-fs/hubfs/Digital-Advertising-Equation-500.png?width=297&name=Digital-Advertising-Equation-500.png)](https://www.tmsatoday.org/hubfs/Digital-Advertising-Equation-Priscilla-Peters.pdf?hsLang=en)   | | ## The Digital Advertising Equation: Formulating Strategy to Recruit Drivers & Grow Your Business Examine the latest data and trends relating to how carriers are implementing innovative digital and social media strategies targeting drivers in today’s challenging market. [DOWNLOAD SLIDES](https://www.tmsatoday.org/hubfs/Digital-Advertising-Equation-Priscilla-Peters.pdf?hsLang=en)   | | [![Can-My-Team-Perform-Without-Me-500](https://www.tmsatoday.org/hs-fs/hubfs/Can-My-Team-Perform-Without-Me-500.png?width=297&name=Can-My-Team-Perform-Without-Me-500.png)](https://www.tmsatoday.org/hubfs/Can-My-Team-Perform-Without-Me.pdf?hsLang=en)   | | ## Can My Team Perform Without Me? Sales leaders juggle a lot; managing sales strategy, responding to trends, working with customers and developing a team. What's the key to making this work? Build a team that doesn't need you every day. Lean how to understand the critical skills to develop in your team, prepare to recognize and respond to market shifts and trends, leverage internal and external resources to grow your team, and recognize potential in your team and consider preparing a successor. [DOWNLOAD SLIDES](https://www.tmsatoday.org/hubfs/Can-My-Team-Perform-Without-Me.pdf?hsLang=en)   | |   [![TMSA-member-meeting-500](https://www.tmsatoday.org/hs-fs/hubfs/TMSA-member-meeting-500.png?width=297&name=TMSA-member-meeting-500.png)](https://www.tmsatoday.org/hubfs/TMSA-2021-Member-Meeting.pdf?hsLang=en)   | | ## 2021 TMSA Member Meeting Catch up on the latest with TMSA, including information on membership, committees, Board of Directors and current and future TMSA initiatives. [DOWNLOAD SLIDES](https://www.tmsatoday.org/hubfs/TMSA-2021-Member-Meeting.pdf?hsLang=en)   |   © Copyright 2026 Transportation Marketing & Sales Association (TMSA), www.tmsatoday.org - All Rights Reserved