2020 TMSA Metrics Study

The 2020 TMSA Marketing & Sales Metrics Study marks the fourth biennial study conducted by the Transportation Marketing & Sales Association. Initially launched in 2014, the goal of this study is to help sales and marketing practitioners and business leaders gain a better understanding of key sales and marketing metrics, see how the metrics change over time and learn best practices for marketing and sales success. 

This study includes crucial benchmarking data on metrics like:

• Demographics of Participants
• CRM, Automation, Technology Use
• Staff and Budget Sizes
• Cost Per Sales (FTE)
• Sales Contribution by Source
• Reasons for Business Loss
• Allocation of Marketing Budget
• Digital Averages: Email Open Rates, Click Rates, etc.
• Marketing Activity Outsourcing
• How Metrics and ROI are Tracked

This study is a TMSA member-benefit that we are happy to provide to our members. It is ONLY available to TMSA Individual, Corporate, and Affiliate members, so please do not share it with others.