Marketing Leader Track

Are you setting the vision, guiding the strategy, and leading the people who make it all happen?

If you’re responsible for driving growth, shaping brand direction, aligning marketing with business goals, and developing high-performing teams, the Marketing Leader Track is built for you.

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Who This Track is For

This track is for senior-level marketing professionals who are responsible for setting strategy, leading teams, and driving measurable business impact. You’re guiding marketing direction, aligning initiatives with organizational goals, and making decisions that influence growth, brand strength, and revenue. This track provides a peer-level space for strategic thinking, candid discussion, and continued leadership development.

Common roles in this track include:

  • Chief Marketing Officer (CMO)
  • VP of Marketing
  • Director of Marketing
  • Senior Marketing Manager
  • Brand, PR, or Communications Leader
  • Demand Generation, Growth, or Strategy Leader

If you’re responsible for leading the people, priorities, and performance of marketing in your organization, this track is built for you.

DSCF8396

Who This Track is For

This track is for senior-level marketing professionals who are responsible for setting strategy, leading teams, and driving measurable business impact. You’re guiding marketing direction, aligning initiatives with organizational goals, and making decisions that influence growth, brand strength, and revenue. This track provides a peer-level space for strategic thinking, candid discussion, and continued leadership development.

Common roles in this track include:

  • Chief Marketing Officer (CMO)
  • VP of Marketing
  • Director of Marketing
  • Senior Marketing Manager
  • Brand, PR, or Communications Leader
  • Demand Generation, Growth, or Strategy Leader

If you’re responsible for leading the people, priorities, and performance of marketing in your organization, this track is built for you.

Already a TMSA Member?

Not a Member Yet?


Professional Growth Through TMSA

Strategic insight. Peer exchange. Lasting impact.

This track supports marketing leaders responsible for setting strategy, navigating change, and leading high-performing teams. You’ll gain executive-level insight and perspective from peers facing similar organizational and market challenges.

Marketing Leader_ Build Influence (2)

Lead, Influence & Develop Your Team

  • Engage in candid, peer-level discussions with senior marketing leaders facing similar growth and transformation challenges

  • Sharpen strategic thinking through executive-level education and shared insight

  • Stay ahead of industry, leadership, and marketing trends through curated content and programming

Marketing Leader_ Build Influence

Build Influence, Visibility & Industry Impact

  • Strengthen your leadership impact by contributing to committees, councils, and initiatives shaping TMSA programming

  • Share your expertise by presenting at conferences, contributing content, and expanding your thought leadership footprint

  • Elevate and recognize emerging leaders through awards, visibility, and community involvement

Case Study Spotlight: Why JAXPORT’s Marketing Leaders Rely on TMSA to Drive Long-Term Impact

Learn how JAXPORT uses TMSA as a strategic partner for marketing leadership development, connecting teams to industry insight, peer learning, and role-based education that scales across the organization.

Powerful Member Resources Waiting for You

Marketing Leaders get access to member-only resources in the TMSA Portal, including:

Case Studies: How transportation marketing leaders drive measurable impact
On-Demand Sessions & Webinars: Strategic insights you can apply across teams
Tools & Templates: Frameworks and resources to guide planning and execution

TMSA Award Winning Projects

2025 TMSA Trailblazer Award: Bridgenext and Saia

For a century, Saia LTL Freight has been indispensable in keeping businesses moving across America. We transformed two Saia 18-wheelers into full-size, traveling museums, bringing Saia’s legacy,...

Conference Presentations

2025 ELEVATE: Aligning Brand and Revenue Goals: A Live Problem-Solving Lab

Leigh Sauter and Beth Potratz, Co-Founders of Spark Change Lab, conducted a live learning lab.

Webinar

How We Leveraged ITS’ Drayage and Port Expertise to Drive Leads through Brand Awareness and Thought Leadership Expertise

Uncover how LeadCoverage harnessed ITS’ Drayage and Port Expertise to propel lead generation by cultivating the power of brand awareness and thought leadership.


Already a member? Log in here to start exploring content catered to leaders.   Need access? Join the TMSA community. 


Customer Testimonials

"I've been in freight marketing for more than a decade and I've never felt more at home than while at a TMSA conference. Marketing in this industry can be a very lonely position but the TMSA provides community and insight that emphasizes collaboration over competition. If you're looking for personal growth and opportunities to learn from colleagues within the freight world, you need to become involved with the TMSA."

Blythe Brumleve | TMSA Testimonial

Blythe Brumleve

Founder at Digital Dispatch | Host of Cyberly on Freightwaves

"We have been a Corporate member of TMSA for several years now.  TMSA has and continues to bring value in the areas of both education and networking. Education through TMSA is two-fold. First, the association offers regular opportunities to learn through structured events. Second, education comes through a great connection to other TMSA members in like-positions who are willing to discuss and share what we are all doing to win.  The networking opportunities, both virtual and in-person, have provided valuable contacts with both vendors and industry partners that enable us to build and deploy "best practices" in our sales and marketing efforts."

Gary Cornelius | TMSA Testimonial

Gary Cornelius

VP of Business Development, TCW

"The members of TMSA are unmatched in enthusiasm and willingness to share experiences to elevate transportation and logistics.  This community of communicators (and sales experts!) is generous with their time and eager to support each other for the greater good of our industry.  Our corporate membership provides access and opportunities for growth and we encourage our team members to leverage all that TMSA has to offer via events, webinars and mentors."

Eileen Curran | TMSA Testimonial

Eileen Curran

Director, Sales Enablement at Ranpak

Learn In Person at TMSA ELEVATE

The Marketing Leader Track offers strategic, peer-driven learning experiences at TMSA ELEVATE, TMSA’s annual conference for transportation and logistics sales and marketing leaders.

TMSA ELEVATE 2026
Denver, Colorado
June 7–9, 2026

At ELEVATE, you’ll gain strategic insight alongside fellow leaders, collaborate with peers, and create shared momentum by learning together with your team while tackling real-world transportation and logistics marketing challenges.

CHECK OUT ELEVATE

2024-06-10_TMSA-ELEVATE_312
2024-06-10_TMSA-ELEVATE_312

Learn In Person at TMSA ELEVATE

The Marketing Leader Track offers strategic, peer-driven learning experiences at TMSA ELEVATE, TMSA’s annual conference for transportation and logistics sales and marketing leaders.

TMSA ELEVATE 2026
Denver, Colorado
June 7–9, 2026

At ELEVATE, you’ll gain strategic insight alongside fellow leaders, collaborate with peers, and create shared momentum by learning together with your team while tackling real-world transportation and logistics marketing challenges.

CHECK OUT ELEVATE


Have more questions?

Head to our FAQ page where you'll find answers to the most commonly asked questions.


Upcoming Events

Check out the latest "On the Move" podcast episode

2026 TMSA ELEVATE Conference

The Future of Learning at TMSA: Introducing Our New Education Tracks

The Future of Learning at TMSA: Introducing Our New Education Tracks

TMSA Connect at Manifest

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