Are you the one actually making things happen?
If you’re the person executing campaigns, managing projects, and turning ideas into action, this track was built for you.
This track is for marketing professionals who are in the work every day, executing campaigns, creating content, managing digital channels, supporting sales, and helping drive results. It’s also a great fit for those earlier in their careers, building confidence in their role, or looking for practical ideas, validation, support, and real-world inspiration.
Common roles in this track include:
If you’re the person bringing marketing to life inside your organization, this track is built for you.
This track is for marketing professionals who are in the work every day, executing campaigns, creating content, managing digital channels, supporting sales, and helping drive results. It’s also a great fit for those earlier in their careers, building confidence in their role, or looking for practical ideas, validation, support, and real-world inspiration.
Common roles in this track include:
If you’re the person bringing marketing to life inside your organization, this track is built for you.
The Marketing Practitioner Track focuses on building practical marketing skills through hands-on learning, peer connection, and real-world application within the transportation and logistics industry.
Build hands-on marketing skills you can apply immediately
Learn from peers doing the work you do across marketing disciplines
Stay current through role-based education, shared best practices, and on-demand learning
Serve on committees or lead subcommittees to gain leadership experience
Share your perspective through the TMSA blog, panels, and podcasts
Earn visibility and recognition through TMSA awards and community involvement
JAXPORT partnered with TMSA to strengthen its marketing approach through clearer alignment, consistent messaging, and practical execution. By connecting strategy to day-to-day marketing efforts, the team was able to support organizational goals while improving collaboration across channels.
For marketing practitioners, this case study highlights how thoughtful execution and alignment can elevate impact, without overcomplicating the work.
Marketing Practitioners get access to member-only resources in the TMSA Portal, including:
Case Studies: Real transportation marketing campaigns and what made them work
On-Demand Sessions & Webinars: Practical, execution-focused learning you can watch anytime
Tools & Templates: Time-saving checklists, frameworks, and guides for day-to-day marketing
2025 ELEVATE: In a World of Trends, Don’t Forget Your Foundation: Your Website
It’s easy to get caught up in the excitement of social media, AI tools, influencer campaigns, and the latest flashy trends, but your website—your brand’s digital home base—might be quietly falling...
Paid That Performs: How To Build Better Targeting For Paid Social
Paid social media has democratized advertising making it easy for anyone to run ads.
Killer Content Trailblazer Award Case Study
Two past Trailblazer Award Winners share practical insights and guidance on how to prepare a strong entry that stands out and earns recognition.
Already a member? Log in here to start exploring content catered to marketing practitioners. Need access? Join the TMSA community.
"I've been in freight marketing for more than a decade and I've never felt more at home than while at a TMSA conference. Marketing in this industry can be a very lonely position but the TMSA provides community and insight that emphasizes collaboration over competition. If you're looking for personal growth and opportunities to learn from colleagues within the freight world, you need to become involved with the TMSA."
Founder at Digital Dispatch | Host of Cyberly on Freightwaves
"We have been a Corporate member of TMSA for several years now. TMSA has and continues to bring value in the areas of both education and networking. Education through TMSA is two-fold. First, the association offers regular opportunities to learn through structured events. Second, education comes through a great connection to other TMSA members in like-positions who are willing to discuss and share what we are all doing to win. The networking opportunities, both virtual and in-person, have provided valuable contacts with both vendors and industry partners that enable us to build and deploy "best practices" in our sales and marketing efforts."
VP of Business Development, TCW
"The members of TMSA are unmatched in enthusiasm and willingness to share experiences to elevate transportation and logistics. This community of communicators (and sales experts!) is generous with their time and eager to support each other for the greater good of our industry. Our corporate membership provides access and opportunities for growth and we encourage our team members to leverage all that TMSA has to offer via events, webinars and mentors."
Director, Sales Enablement at Ranpak
The Marketing Practitioner Track includes immersive, hands-on learning experiences at TMSA ELEVATE, TMSA’s annual conference for transportation and logistics sales and marketing professionals.
TMSA ELEVATE 2026
Denver, Colorado
June 7–9, 2026
At ELEVATE, you’ll gain practical marketing insights, collaborate with peers, and learn from industry experts while tackling real-world transportation and logistics marketing challenges.
The Marketing Practitioner Track includes immersive, hands-on learning experiences at TMSA ELEVATE, TMSA’s annual conference for transportation and logistics sales and marketing professionals.
TMSA ELEVATE 2026
Denver, Colorado
June 7–9, 2026
At ELEVATE, you’ll gain practical marketing insights, collaborate with peers, and learn from industry experts while tackling real-world transportation and logistics marketing challenges.
Head to our FAQ page where you'll find answers to the most commonly asked questions.