2024 Executive Summit Presentation - Mastering ABM in Supply Chain: Driving Results with Precision Marketing
Explore the power of Account-Based Marketing (ABM) in the Supply Chain industry with John Meier from ODW Logistics and Crawford McCarty from LeadCoverage. This session dove into the successful execution of 1:1 and 1:few ABM strategies, including a unique wine campaign and a targeted frozen foods campaign. John and Crawford shared their insights and real-world examples, revealing how these personalized marketing strategies delivered significant results. Attendees gained practical insights and actionable takeaways to help optimize their own ABM efforts, whether focusing on individual accounts or targeting a select group.
