2024 TMSA ELEVATE Presentation: Automate this, not that: Navigating AI and Making Marketing Automation Work for You by Michelle LeBlanc at Drop & Hook

ChatGPT recently took the world by storm and generative AI has made it possible for individual creators to churn out more content than ever before ranging from simple emails to long-form copy to videos and even music. Has this change made marketers irrelevant? Hardly. In fact, this sea of content has made it more important than ever for brands to offer fresh, unique perspectives. But marketers need to know how to put the best aspects of automation to work for them (and their companies), working smarter and more efficiently while keeping an eye on quality and avoiding copyright concerns. This session will help marketers build a business case for utilizing automation technologies positively while defending their unique talents and business budgets. Attendees will learn: An overview of marketing automation and AI tools and the current state of the industry regarding AI Tips for spotting the traps and pitfalls of using AI for content generation Suggestions for how marketers can make a case within their business for investing in smart automation tools that allow human team members to make more room for more creativity and truly unique content