2024 TMSA ELEVATE Presentation: The Power of Storytelling by Ty Bennett

500% better. That’s how much more we retain information when told to us in the context of a story. Five hundred percent! Why? Because communication plus storytelling creates connection. Invokes passion. Engages emotions. And most importantly? Moves people to take ACTION. Teaching audience members to effectively and creatively adopt the skills and mindsets necessary to communicate at their highest level is exactly what Business Keynote Speaker Ty Bennett delivers in this game-changing topic. Essentially? We are ALL in the business of people. Developing relationships, cultivating trust, and weaving a connection that allows for deeper understanding is ultimately a big part of why we are all here. Life is all about contribution – and how we connect through communication determines our level of influence. With heart and high-energy, Ty teaches leaders and sales professionals to adopt valuable storytelling skills to leverage that influence, extend their emotional reach, and even create customers for life. In today’s world, the right communication skills top the list of the most valuable tools sales that business professionals can cultivate. By mastering the art of storytelling communication your team can connect more. Close more. Retain more. And develop long-term valuable relationships both personally and professionally. Key points: -Mastering the art of storytelling communication for deeper connection -Developing long-term valuable relationships for business growth -Customer retention.

View the presentation slides here.