2025 ELEVATE: SXSW Unpacked: Moving, Marketing, and Selling the Magic of SXSW

SXSW isn't just one of the nation's largest entertainment events - it’s a logistical marvel. This presentation dives into the intricate transportation network of planes, trains, and trucks that ensures attendees, equipment, and experiences arrive seamlessly in Austin. Beyond transportation, we'll explore how marketing initiatives and side events are strategically coordinated to amplify the festival’s impact. 

 

Additionally, logistics, marketing, and sales professionals will gain actionable insights into turning B2C techniques - like those used to captivate SXSW audiences - into effective strategies for their B2B businesses. From aligning travel schedules to managing brand activations and closing deals, discover the behind-the-scenes magic and actionable takeaways that make SXSW a global phenomenon.