2026 ELEVATE: The Ghost in the Machine: Growth in the Age of AI Intermediaries

Gartner predicts that by 2028, 90% of B2B buying will be managed by AI agents. For transportation and logistics firms, the "Great Decoupling" isn't just a trend, it’s a brick wall between you and your customers. When algorithms talk to algorithms, how do you break through?

This workshop addresses the existential threat of "The Great AI Disruption." We move beyond reverse-engineering Google’s rules and instead focus on the one thing AI cannot replicate: authentic human resonance.

Participants will explore a framework rooted in applied anthropology and cognitive storytelling to bypass AI gatekeepers. We will dissect how to transform your sales and marketing from "data-driven noise" into "human-driven signal," ensuring your business remains indispensable in an automated world.

Key takeaways:

• How to generate the signals that will capture attention in the age of AI
• What human resources and guidance, you need to arm yourself for success
• A simple framework to align sales and marketing efforts

Download the session slides here.