2026 TMSA Metrics Study

The 2026 TMSA Sales & Marketing Industry Benchmark draws responses from 122 transportation and logistics professionals across a range of company sizes and roles. It covers everything from sales structure, quota performance, and hiring plans to marketing channels, AI adoption, customer retention, and technology investment.

Whether you're a sales leader, marketing executive, or operations strategist, this benchmark gives you a clear picture of where your peers are investing, what they're measuring, and how they're approaching the growth challenges specific to transportation and logistics. You'll see how your organization stacks up against industry norms and where opportunities exist to optimize. Updated annually since 2014, this is the seventh edition in TMSA's long-running industry tracking study.