AHEM!? Is this thing on?: An inside look into a transportation company’s podcast AND its marketing around it

Finding the best way to reach your drivers can be a challenge. This is why Hirschbach decided to launch a podcast that gives drivers, employees and followers of Hirschbach a chance to sit back and take a listen at what’s going on from the company. The “What’s Your Drive” podcast tackles topics ranging from the importance of communication in a transportation company to safety to gaining knowledge from other drivers and just learning more about team members. Attend this webinar to learn how Hirschbach’s Bianca Sanchez, marketing and social media manager at Hirschbach, brought her podcast idea to fruition and how she teamed up with her outsourced marketing support to find innovative ways to promote the podcast through all the company’s channels. Learning objectives: Identify ways to gain executive support for new ideas Determine how to format a podcast, including where to post it Learn ways to cross promote content across your different marketing channels